VistaCreate (formerly Crello) is an online graphic design platform for non-designers,[1] launched in 2016.[2][3] As of 2022, it has more than 10 million users in 192 countries.[4][5]

VistaCreate
IndustryGraphic design, software
Founded2016
Area served
Worldwide
ParentVistaprint
Websitecreate.vista.com

Overview

edit

VistaCreate (then known as Crello) was launched in 2016 as a part of Depositphotos.[6][7][8][9] In 2019, the product hit a milestone of 1 million registered users and also launched mobile apps.[10][11][12] In 2020, the library of templates and objects became free. A music library and a background remover tool were added to the platform.[13][14] In May 2021, Moufflons Basketball, in collaboration with VistaCreate, organized a poster design competition in support of gender equality in sports.[15][16] In October 2021, Vistaprint acquired Crello and its parent company, Depositphotos, for a total price of $85 million.[17] After the acquisition, Crello was rebranded to VistaCreate.[18] Along with Vistaprint and 99designs, it became part of the new Vista parent brand.[19][20][21][22]

After Russia started a full-scale war on the territory of Ukraine in February 2022, VistaCreate suspended all business in Russia and Belarus. VistaCreate's team and Depositphotos gathered collections of images and templates dedicated to the war in Ukraine.[23][24][25]

References

edit
  1. ^ "Crello ya nos permite crear banners animados desde su plataforma" (in Spanish). 2017-10-30. Retrieved 2023-03-14.
  2. ^ Halladay, Ebony-Storm (2022-08-08). "How to build a strong social media brand with zero design skills". TNW | Startups-Technology. Retrieved 2023-03-14.
  3. ^ Lunden, Ingrid (2021-10-27). "Vistaprint acquires Crello and Depositphotos, rebrands as Vista, to better take on Canva and others in online creative design for businesses". TechCrunch. Retrieved 2023-03-14.
  4. ^ "Depositphotos запустив безкоштовний графічний редактор Crello | Watcher". 2019-11-15. Archived from the original on 2019-11-15. Retrieved 2023-03-14.
  5. ^ Datskevych, Natalia (2021-09-29). "Crello graphic design startup wants to compete on international arena - Sep. 29, 2021". Kyiv Post. Retrieved 2023-03-14.
  6. ^ Datskevych, Natalia (2021-09-29). "Crello graphic design startup wants to compete on international arena - Sep. 29, 2021". Kyiv Post. Retrieved 2023-03-14.
  7. ^ "Depositphotos Launches a free design tool called Crello". Creative Beacon. Retrieved 2023-03-14.
  8. ^ "About Depositphotos". depositphotos.com. Retrieved 2023-03-14.
  9. ^ "Depositphotos запустила бесплатный графический редактор Crello". 2021-01-22. Archived from the original on 2021-01-22. Retrieved 2023-03-14.
  10. ^ "Design startup Crello reaches 1 million registered users in less than two years". Eureka. 17 May 2019. Retrieved 2023-03-14.
  11. ^ "Как украинский стартап Crello получил 1 млн пользователей за полтора года". Vector. 2021-01-22. Archived from the original on 2021-01-22. Retrieved 2023-03-14.
  12. ^ ""Создание Crello — рациональное решение Depositphotos": колонка руководителя сервиса в честь его двухлетия". ain.ua. 2020-11-26. Archived from the original on 2020-11-26. Retrieved 2023-03-14.
  13. ^ "Дизайнери можуть не хвилюватися: інтерв'ю зі засновником Crello". Telegraf — журнал дизайнерів. 2020-10-27. Retrieved 2023-03-14.
  14. ^ "Crello: Як створювати графіку для бізнесу без дизайнера в штаті". 2021-01-21. Archived from the original on 2021-01-21. Retrieved 2023-03-14.
  15. ^ "Moufflons και Crello στηρίζουν την ισότητα των φύλων στον αθλητισμό". Triponta.com.cy. 2021-05-25. Retrieved 2023-03-14.
  16. ^ "Дмитро Сергєєв продав Depositphotos за $85 млн. Що буде з бізнесом — Forbes.ua". forbes.ua (in Ukrainian). 2021-10-27. Retrieved 2023-03-14.
  17. ^ Antoniuk, Daryna (29 October 2021). "US firm acquires Ukraine-founded Depositphotos for $85 million". Get the Latest Ukraine News Today - KyivPost. Retrieved 2023-03-14.
  18. ^ "Cimpress creates Vista brand family, buys DIY design platform". Printweek. Retrieved 2023-03-14.
  19. ^ Lunden, Ingrid (2021-10-27). "Vistaprint acquires Crello and Depositphotos, rebrands as Vista, to better take on Canva and others in online creative design for businesses". TechCrunch. Retrieved 2023-03-14.
  20. ^ "Vistaprint rebrands as Vista, acquires Crello and Depositphotos to cater to print, design and digital marketing needs of SMBs". Silicon Canals. 2021-11-01. Retrieved 2023-03-14.
  21. ^ Canton, Rafael (8 June 2022). "How the Boston Celtics Are Helping Their Hometown Businesses". www.adweek.com. Retrieved 2023-03-14.
  22. ^ ""Фаундер своїх проєктів". Хто такий Дмитро Сергеєв і як йому вдалося побудувати Depositphotos, Crello і продати бізнес за $85 мільйонів". biz.nv.ua (in Ukrainian). Retrieved 2023-03-14.
  23. ^ Kiefer, Brittaney (28 February 2022). "Ukrainian Company Fights Russian Propaganda With Free Photos". www.adweek.com. Retrieved 2023-03-14.
  24. ^ "The truth about Russia's war in Ukraine - a selection of stock images from Depositphotos". Depositphotos. Retrieved 2023-03-14.
  25. ^ "International rallies in support of Ukraine - a selection of stock images from Depositphotos". Depositphotos. Retrieved 2023-03-14.