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Vitalite is a sunflower oil based spread, produced by Dairy Crest in Kirkby, Merseyside.
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| Formation | 1983 |
|---|---|
It began in 1983, being made by Kraft General Foods. In July 1996, it was bought by St Ivel, who were then bought by Dairy Crest in November 2002.[1] In 2008, it was relaunched as a dairy-free spread, making it suitable for vegans.
Advertising
editA famous advertising campaign began in the United Kingdom during the 1980s, featured dancing sunflowers and a singing sun, with a parody of the song Israelites by Desmond Dekker. This campaign ran until 1994.[2] One of several versions of the parody lyrics began:[3]
- "Wake up in the morning wantin' some breakfast. What sunflower spread do I lay on my bread? Ohhh, Ohhh, Vitalite."
References
edit- ^ "Unigate spreads its yellow fat interests". marketingweek.com. 19 July 1996. Retrieved 1 August 2018.
- ^ "Vitalite 80s advert". YouTube. 2012-08-06. Retrieved 2013-08-31.
- ^ "Vitalite sunflower adverts". YouTube. 5 September 2013. Retrieved 2023-05-13.
External links
edit- Vitalite dairy free spread – official site
- Vitalite advert on YouTube
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