VivaConnect is an Indian mobile media company which provides voice and missed call services. It's among the largest mobile marketing companies in India.[1] It holds a pool of 2000[2] PRIs handling a daily traffic of over 50 million voice calls.
 | |
| Company type | Privately Held Company |
|---|---|
| Founded | 2001 |
| Founder | Vikram Raichura |
| Headquarters | Mumbai, India |
| Products | LiveTalk, adtalk, ivote, more, helo marketing cloud etc. |
| Services | Mobile Based Solutions[buzzword] |
Number of employees | 200 (2017) |
History
editVivaConnect previously known as Viva Infomedia, started in 2001 when its managing director, Santosh Pandit, started selling Business Directories to SMEs. In 2008, when mobile penetration increased in India, the company's focus shifted to SMS based marketing solutions.[buzzword] After getting good results in SMS Marketing Solutions[buzzword], Ponnamma understood the potential of Mobile based marketing solutions[buzzword] and entered into Voice Call domain as well.
Products
editLiveTalk
editLiveTalk is used for Live audio streaming of events over a phone call. A user calls on a published phone number and then experiences Live audio streaming of the event without any internet, smartphone, or subscription to special or premium add-on services. The caller can avail this facility at the rate of a regular phone call without any extra charges. LiveTalk was used extensively by Bharatiya Janata Party in its 2014 Lok Sabha campaign to reach Media Dark Regions in India.[3][4] It broadcast Narendra Modi's speeches directly via phone call.
After BJP won the 2014 Lok Sabha Elections,[5] LiveTalk was also used to broadcast India's Prime Minister Narendra Modi's oath taking ceremony Live on Mobile Phones[6][7][8][9] and later on India's Independence Day, 15 August.[10]
LiveTalk also won three Gold awards at Mobile Marketing Association's Smarties India 2014.[11]
AdTalk
editIn 2014, Facebook launched a Missed Call Ad Unit[12] business specifically for the feature phone heavy Indian market. To scale-up its reach across mobile devices, Facebook partnered with VivaConnect for its missed call platform.[13]
When a person sees an ad on Facebook, they can place a ‘Missed Call’ by clicking the ad from their mobile device. In the return call, the person receives valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser, without using airtime or data.
MoRe
editMoRe is a gratification service that enables a customer to avail mobile recharge by giving a missed call. The service is designed for brands to offer gratification marketing schemes, by delivering mobile talk-time refill to its customers in return of a product purchase or on engagement with brands marketing activity.[14][15]
iVote
editiVote is a Missed Call-based product that enables people to cast their votes without incurring any charges. It is mainly used by Television reality shows, marketing/branding campaigns that operate on voting mechanism.[16][17]
Services
editEmail and SMS
editIn 2007, VivaConnect started delivering marketing/transactional information to the targeted audience of its clients, over e-mail and SMS.
Missed Call
editA user gives a Missed Call to a specified phone number and then further engagement can be built on it.
Voice
editVivaConnect's Voice Call Services primarily provides two services:
- Promotional : Used by brands or companies to send promotional voice calls to the target audience
- Transactional : Used to deliver transactional information like account details, one-time passwords, ticket booking status to customers in real-time.
In 2015, VivaConnect won two awards at ACEF (Asian Customer Engagement Forum) for its Voice Call based game, designed to promote the car Bolt from Tata Motors.[18][19][20]
Social Campaigns
editIn 2014, VivaConnect took an initiative, iChooseMyIndia, which allowed people to register their opinion by giving a missed call in favour of the political party they thought could bring a difference.[21] The website, ichoosemyindia.com, was used to flash Live results of the poll.
Offices
editVivaConnect's Head Office is based in Mumbai. It also has a branch in Noida.
References
edit- ^ "Business News Today: Read Latest Business news, India Business News Live, Share Market & Economy News". Archived from the original on May 15, 2015.
- ^ "TelecomLead – Telecom network news". TelecomLead. 3 July 2013.
- ^ "BJP appoints VivaConnect to promote brand Narendra Modi". insightVAS.
- ^ "Advertising News, Latest Advertising News, Advertising Agencies Updates and Trending Topics – Exchange4media – Exchange4media".
- ^ "NARENDRA MODI WINS INDIA, BJP GETS MASSIVE MANDATE; CONGRESS DECIMATED IN 2014 LOK SABHA POLLS". Zee News. 16 May 2014.
- ^ Anil Wanvari. "Indian Television Dot Com – PM's oath taking ceremony sees a mass mobile connection". indiantelevision.com.
- ^ "VivaConnect's LiveTalk Connects A Million Callers To PM's Oath Taking Ceremony LIVE Over Mobile". efytimes.com.
- ^ "VivaConnect's LiveTalk connects a million callers to PM's oath taking ceremony LIVE over Mobile". Core Sector Communique.
- ^ "VivaConnect connects a million callers to PM's oath taking ceremony LIVE over Mobile". indiainfoline.com.
- ^ "Dial 022 4501 4501 to connect with PM Modi's Independence Day's speech". The Indian Express. 14 August 2014.
- ^ "Advertising News, Latest Advertising News, Advertising Agencies Updates and Trending Topics – Exchange4media – Exchange4media".
- ^ "Facebook Launches 'Missed Call' Ads in India". Mashable. 2 July 2014.
- ^ "Missed call ad unit: Hit or a miss?". Digital Market Asia. 13 October 2014.
- ^ Altaf Hussain. "Now brands pay back cash to their customers instantly, No gimmicks!". thesmetimes.com.
- ^ "Now brands pay back cash to their customers instantly, No gimmicks!". newssuperfast.com.
- ^ "Voting over a Missed Call – APN News". apnnews.com.
- ^ "Voting over a Missed Call". newssuperfast.com.
- ^ "MEDIAVATAAR – VivaConnect sweeps 2 Golds for Creativity and Promotion at ACEF Awards 2015". www.mediavataar.com. Archived from the original on 2015-05-14.
- ^ "ACEF Awards 2015 Archives – Core Sector Communique".
- ^ "Unknown".[permanent dead link]
- ^ "Elections 2014: Mumbai company launches missed call service to predict winner". The Indian Express. 20 March 2014.