WIMK

WIMK
Iron Mountain, Michigan;
Broadcast area	[1]
Frequency	93.1 MHz
Branding	93.1 K-Rock
Programming
Format	Active rock
Affiliations	Compass Media Networks; Detroit Lions Radio Network
Ownership
Owner	AMC Partners, LLC; (AMB Partners Escanba, LLC);
Sister stations	WDMJ, WJPD, WMIQ, WZNL
History
First air date	1981
Call sign meaning	WIMK:; Iron Mountain/Kingsford
Technical information
Licensing authority	FCC
Facility ID	64027
Class	C1
ERP	100,000 watts
HAAT	180 meters
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	93.1 K-Rock Online

WIMK (93.1 FM) is a radio station based in the Upper Peninsula of Michigan, licensed to Iron Mountain, Michigan. The station broadcasts an active rock format branded as 93.1 K-Rock.

History

WIMK began life in 1981 as a beautiful music station, before switching to country music by the early 1980s. In 1985, the station adopted a Top 40 (CHR) format as "K93," and then evolved to an album-oriented rock format later in the decade, originally branded as "K-Rock." By the 2000s, the station adopted the name "Classic Rock: The Bear", joining Northern Star's existing group of Northern Michigan stations with this branding, though their programming was not part of that specific network of stations, and aired its own music rotation.

Following the station's sale from Northern Star Broadcasting to Sovereign Communications in 2010, WIMK broke their simulcast and re-imaged as "93 Rock", adopting a similar identity, logo, and playlist as Rock 101, Sovereign's existing active rock station in Sault Ste. Marie, Michigan at WSUE 101.3 FM.

In July 2020, WIMK was sold to AMC Partners and re-branded as "93.1 K-Rock".^[2]