WITS is a commercial radio station in Sebring, Florida, United States, broadcasting to the Sebring area on 1340 AM. WITS is one of the more popular stations in the Sebring market, consistently placing among the top four stations in the market.[2]

WITS
Broadcast areaSebring, Florida
Frequency1340 kHz
BrandingHighlands 104.3
Programming
FormatClassic hits
Ownership
OwnerCohan Radio Group
WJCM, WWLL, WWOJ, WWTK
History
First air date
November 24, 1959 (as WSEB)
Former call signs
WSEB (1959–1984)
Technical information[1]
Licensing authority
FCC
Facility ID57629
ClassC
Power1,000 watts
Translator(s)104.3 W282CP (Sebring)
Links
Public license information
WebcastListen Live
Websitehighlands1043.com

On January 1, 2022, WITS flipped to classic hits and adopting the "Highlands 104.3", utilizing the FM translator in its branding.

Translators

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In addition to the main station, WITS is relayed by an FM translator.

Broadcast translator for WITS
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W282CP 104.3 FM Sebring, Florida 200623 250 133 m (436 ft) D LMS
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References

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  1. ^ "Facility Technical Data for WITS". Licensing and Management System. Federal Communications Commission.
  2. ^ "Arbitron Ratings for Sebring Market". Radio and Records. 29 May 2007.
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27°30′30″N 81°25′20″W / 27.50833°N 81.42222°W / 27.50833; -81.42222