WIXC

WIXC
Titusville, Florida;
Broadcast area	Brevard County
Frequency	1060 kHz
Branding	I Am Country 1060
Programming
Format	Classic country
Ownership
Owner	Genesis Communications I, Inc.
Operator	Marc Radio Orlando, LLC
History
First air date	October 20, 1957; 67 years ago
Former call signs	WRMF (1965–1979); WAMT (1979–2001)
Call sign meaning	similar to "Wixie" (former branding)
Technical information
Licensing authority	FCC
Facility ID	54505
Class	B
Power	50,000 watts day; 17,000 watts critical hours; 5,000 watts night
Translator(s)	105.5 W288DZ (Titusville)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	iamcountryradio.com

WIXC (1060 AM) is a commercial radio station licensed to Titusville, Florida, and serving the Space Coast. It has a classic country format. It is owned by Genesis Communications I, Inc. and operated by Marc Radio Orlando, LLC. The main radio studio and offices are in Mims, north of Titusville. A sales office formerly located in the Suntree area of Melbourne was closed.

By day, WIXC transmits 50,000 watts, the maximum for commercial AM stations. Because 1060 AM is a clear channel frequency reserved for Class A KYW Philadelphia and XECPAE Mexico City, WIXC must reduce power to 5,000 watts at night to avoid interference. During critical hours, the power is 17,000 watts. A directional antenna is used at all times. The transmitter is on West Main Street in the Sweetwater Downs neighborhood in Mims.^[2]

History

On October 20, 1957; 67 years ago (1957-10-20), the station first signed on the air. Its call sign was once WRMF and served as the AM counterpart to WRMF-FM, which at the time broadcast at 98.3 MHz in Titusville. That station is now WNUE, relocated to 98.1 MHz in Deltona, Florida. The WRMF call letters are now used for a station in Palm Beach, Florida, at 97.9 MHz.

In the early 2000s, WIXC had been the Space Coast network affiliate for ESPN Radio through July 31, 2008. It was also the local affiliate for the Tampa Bay Rays games, as well as NASCAR NEXTEL Cup races. WIXC switched from its previous sports talk format to primarily classic country music on August 1, 2008.

It dumped the classic country format after two months and before one ratings period had taken place when its LMA deal with Whiskey River Broadcasting, Inc. fell apart, and went gone to a news/talk format with a significant amount of brokered paid programming. WIXC continues to air a significant amount of sports content. It became Brevard County's flagship station for live high school football broadcasts in the fall of 2009 but lost that programming to WMEL 1300.

On August 9, 2015, WIXC became AM 1060 WMEL.^[3] On October 31, 2016 at noon, WIXC returned to the NewsTalk 1060 brand when "WMEL" moved its programming to WWBC AM 1510.^[4]

On February 4, 2019, WIXC flipped to a Regional Mexican format, in a trimulcast with WTMP-FM and WMGG. Just over a month later, WIXC split away from the trimulcast, picking up Spanish-language sports ESPN Deportes Radio. That network disbanded in September 2019, with WIXC and other affiliates switching to TUDN Radio, another Spanish language sports radio network.

Around July 2022, WIXC shifted back to English-language sports under the Fox Sports Radio affiliation.

In late March 2024, WIXC flipped back to Classic country under the branding "I Am Country 1060", operated by MARC Radio Orlando ahead of purchasing the station.