WLTC

WLTC
Cusseta, Georgia;
Broadcast area	Columbus, Georgia metropolitan area
Frequency	103.7 MHz (HD Radio)
Branding	103.7 Lite FM
Programming
Format	Adult contemporary
Subchannels	HD2: 92.1 Smooth R&B (Urban AC); HD3: 107.7 The Truth (Contemporary Christian)
Affiliations	Premiere Networks
Ownership
Owner	PMB Broadcasting, LLC
Sister stations	WKCN, WCGQ, WRCG
History
First air date	2008
Former call signs	WBOJ (2007–2009)
Call sign meaning	"Lite Columbus"
Technical information
Licensing authority	FCC
Facility ID	60372
Class	C3
ERP	8,800 watts
HAAT	227 meters
Translator(s)	HD2: 92.1 W221DP (Columbus); HD3: 107.7 W299AX (Columbus)
Links
Public license information	Public file; LMS;
Webcast	Listen Live; Listen Live (HD2); Listen Live (HD3)
Website	1037lite.fm; WLTC-HD2 Online (HD2); thetruthlife.com (HD3)

WLTC (103.7 Lite FM) is a radio station that is licensed in Cusseta, Georgia and serves the city of Columbus, Georgia and its metro area.^[2] It broadcasts an adult contemporary format, switching to Christmas music for much of November and December.^[3]

The station broadcasts with a power of 8,800 watts of Effective radiated power (ERP). This makes it a class C3 station. It is owned by PMP Broadcasting and its transmitter is located off Buena Vista Road. ^[4]

History

The station first signed on June 3, 2008, according to their public file. ^[5] Their original call sign was WBOJ, which they used until 2009.

Each year in early November, WLTC flips to an all-Christmas music format. In 2019, the station was the first station (not counting those stunting) to flip to Christmas music for the season, doing so at roughly the same time as 2018's first-in-the-nation flip, WTRV in Grand Rapids, Michigan.^[6]