WMJY

WMJY
Biloxi, Mississippi;
Broadcast area	Gulfport-Biloxi-Pascagoula metropolitan area
Frequency	93.7 MHz
Branding	Magic 93.7
Programming
Language(s)	English
Format	Adult contemporary
Affiliations	Premiere Networks
Ownership
Owner	iHeartMedia, Inc.; (iHM Licenses, LLC);
Sister stations	WBUV, WKNN-FM, WQYZ
History
First air date	July 11, 1966; 58 years ago (as WVMI-FM)
Former call signs	WVMI-FM (1966–1969), WQID (1969–1994)
Call sign meaning	"Magic"
Technical information
Licensing authority	FCC
Facility ID	61368
Class	C
ERP	100,000 watts horizontal polarization; 98,300 watts vertical
HAAT	300 meters (980 ft)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	magic937.iheart.com

WMJY (93.7 FM, "Magic 93.7") is a commercial radio station, licensed to Biloxi, Mississippi and serving the Biloxi-Gulfport-Pascagoula radio market. The station is owned by iHeartMedia, Inc., and it broadcasts an adult contemporary radio format, switching to Christmas music for part of November and December. The studios are on Debuys Road in Biloxi.

WMJY has an effective radiated power (ERP) of 100,000 watts horizontal polarization and 98,300 watts vertical.^[2] The transmitter tower is off Mississippi Highway 37 in Vancleave.^[3] The signal covers an area from Mobile in the east to the suburbs of New Orleans in the west.

History

The station signed on the air on July 11, 1966; 58 years ago (1966-07-11).^[4] Its call sign was WVMI-FM and it was owned by New South Communications, along with WVMI 570 AM (now off the air). WVMI-FM's original frequency was 106.3 MHz, powered at 3,000 watts, a fraction of its current output. It later moved to 93.7 MHz, coupled with a power increase, allowing it to be heard across numerous Gulf Coast cities. It switched its call letters to WQID.

In the 1970s and 80s, WQID was a popular Top 40 station, with a large following among youthful listeners. A series of ownership changes and format flips ensued and WQID found itself in a ratings slump in the early 1990s. Starr Broadcasting bought WQID along with AM sister station WVMI in 1994 and changed FM station's format to Soft AC as WMJY, Magic 93.7. The station has been a long-time ratings leader with adults along the Gulf Coast.

Multi-Market Radio bought out Starr Broadcasting in 1994. Multi-Market Radio was acquired by Clear Channel Communications in 2001. In 2014, Clear Channel changed its name to iHeartMedia, the current owner.