"What's It All About" is the second single from Run-D.M.C.'s fifth studio album, Back from Hell. It was released on September 14, 1990, through Profile Records and was produced by the three members of the group. The song would prove to be the most successful single from the critically panned album, peaking at number 24 on the Billboard Hot R&B Singles chart and number four on the Hot Rap Singles chart.
| "What's It All About" | ||||
|---|---|---|---|---|
 | ||||
| Single by Run-D.M.C. | ||||
| from the album Back from Hell | ||||
| B-side | "The Ave." | |||
| Released | September 14, 1990 | |||
| Recorded | 1990 | |||
| Genre | Hip hop | |||
| Length | 4:48 | |||
| Label | Profile | |||
| Songwriter(s) | Joseph Simmons, Darryl McDaniels, Jason Mizell | |||
| Producer(s) | Jam Master Jay, DJ Run, DMC | |||
| Run-D.M.C. singles chronology | ||||
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"What It's All About" uses a sample from the Stone Roses' "Fool's Gold" as a basis for the track.
Track listing
editA-side
edit- "What's It All About" – 4:48
- "Sucker D.J.'s" – 0:50
- "The Ave." – 4:00
- "The Ave." (radio version) – 3:55
B-side
edit- "What's It All About" (instrumental) – 5:46
- "The Ave." (instrumental) – 4:44
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