Whisps is an American cheese and snack brand.
| Industry | Snack food, cheese |
|---|---|
| Founded | 2015 |
| Headquarters | New York City, New York, U.S. |
Key people | John Ghingo |
| Owner | Schuman Cheese (2015-2018) |
History
editIlana Fischer worked for Schuman Cheese in 2015 and she started the brand with Costco. Fischer says, “That’s our mentality, our approach to the market. Who we sold to in the store where we positioned ourselves.”[1] In 2018, they went independent.[2]
In 2021, John Ghingo, originally from Applegate Farms became the CEO.[3] Later they held a contest where one had to eat their product for a year, and the winner was paid $10,000.[4] Later they came out with Cheese Crumbs and a nuts mix.[5]
In 2023, they introduced a Buffalo flavor, and Cheese And Pretzel Bites to the product line.[6]
References
edit- ^ Tran, Tai. "CEO Of Whisps Found Success Through Brick And Mortar In The Age Of Instagram". Forbes. Retrieved 2023-06-27.
- ^ Knox, Dave. "How Whisps Created A New Snacking Category". Forbes. Retrieved 2023-06-27.
- ^ "Whisps Brings In Former Applegate Exec to Lead Company". NOSH. 2022-02-01. Retrieved 2023-06-27.
- ^ "This company will play someone $10k to eat cheese for a year". Yahoo News. 2021-06-09. Retrieved 2023-06-27.
- ^ "Whisps Snacks adds Cheese Crumbs and Cheese Crisps & Nuts | Dairy Foods". www.dairyfoods.com. Retrieved 2023-06-27.
- ^ "Whisps debuts new cheese and pretzel snacks | Food Business News". www.foodbusinessnews.net. Retrieved 2023-06-27.