The Whopperito is a Burger King menu item that was introduced in 2016. It consists of most of the ingredients of the Whopper wrapped inside a tortilla. Instead of ketchup, mayonnaise, or mustard, the Whopperito contains queso sauce.[1] Burger King originally introduced it only at several of their Pennsylvania locations in June; on August 15, they began selling it nationwide.[2] Leslie Patton of Bloomberg News speculated that the Whopperito represented an attempt by Burger King to compete with Chipotle Mexican Grill.[3] In a statement, Burger King said that they decided to introduce it nationally after testing the item at local franchises "sparked widespread demand from guests" on social media.[4] Alex Macedo, the president of Burger King North America, said of the item, "It’s just to get peoples' attention to come in to the restaurants," adding that limited-time menu items like the Whopperito are not just important to boost sales, but "also important for keeping the brand relevant."[5]
Reception
It has been met with largely positive reception: Ryan Bort of Newsweek wrote that it was "as good as it looks,"[1] and Michael Walsh of Nerdist Industries recommended that customers who were considering buying it "Do the Whopperito".[6] Vice's Nick Gazin gave it a "C" grade, writing, "After my first bite, I was a little surprised, because it tasted exactly like a Whopper with spicy taco meat instead of normal Whopper meat."[7] However, when Fox News' Chew on This had multiple tasters test the Whopperito, the tasters gave it very positive reviews, with one of them saying of the item, "Weird concept but I like it."[8]
See also
References
- ^ a b Bort, Ryan (8 August 2016). "Burger King's New Whopperito Is as Disgusting as It Looks". Newsweek. Archived from the original on 28 September 2022. Retrieved 25 March 2017.
- ^ Kieler, Ashlee (8 August 2016). "This Is No Longer A Test: Burger King's "Whopperito" Going National Later This Month". Consumerist. Archived from the original on 8 November 2020. Retrieved 25 March 2017.
- ^ Patton, Leslie (8 August 2016). "Burger King Takes Aim at Chipotle Devotees With Whopper Burritos". Bloomberg. Archived from the original on 2022-02-03. Retrieved 2017-03-25.
- ^ Mariayagoda (8 August 2016). "Burger King's New Whopperito Is This Summer's Most Insane Fast Food Mash-Up". People. Archived from the original on 29 September 2022. Retrieved 25 March 2017.
- ^ Malcolm, Hadley (10 August 2016). "Whopperito? Weird food gimmicks draw new fans". USA Today. Archived from the original on 26 September 2022. Retrieved 18 September 2017.
- ^ Walsh, Michael (16 August 2016). "Burger King's Whopperito Leaves Us Craving a Burger and Burrito (Review)". Nerdist. Archived from the original on 16 June 2018. Retrieved 25 March 2017.
- ^ Gazin, Nick (16 August 2016). "I Ate Burger King's Whopperito Because I Am a Trash Person". Vice. Archived from the original on 26 March 2017. Retrieved 25 March 2017.
- ^ "Burger King's Whopperito surprises diehard burger fans". FoxNews.com. 19 August 2016. Archived from the original on 28 July 2017. Retrieved 25 March 2017.