Wikipedia:Peer review/Huda Beauty/archive1

I've listed this article for peer review because…

Thanks, Luoluoyipai (talk) 06:29, 19 October 2018 (UTC)[reply]

Comments from KJP1

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To me this reads like a promotional article. Does the author have an undeclared Conflict of interest? Many of the puffery statements, e.g. "on (sic) of the top beauty influencer of Iraq immigrants in America giving a new standard of Mid Eastern beauty", are completely uncited. Many of the references are to the beauty industry in general, rather than this company. Those that do reference the company often have all the hallmarks of PR-placed pieces. Some of the claims seem odd: 26 million Instagram followers and 2 YouTube subscribers? The sources for these are 1) the company's own site and 2) an "interview" that begins, "So what's your coffee order?" Hard-hitting investigative reporting. The company's size probably means it does warrant an article, but this needs a lot of work. KJP1 (talk) 07:34, 22 October 2018 (UTC)[reply]