Wikipedia:Wiki Ed/University of New Mexico/Language in Advertising (Spring 2023)

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Course name
Language in Advertising
Institution
University of New Mexico
Instructor
Dawn Nordquist
Wikipedia Expert
Brianda (Wiki Ed)
Subject
Linguistics
Course dates
2023-01-17 00:00:00 UTC – 2023-05-11 23:59:59 UTC
Approximate number of student editors
25


Language in Advertising (LING 2151) satisfies a humanities general education requirement at the University of New Mexico, and the course provides a survey of linguistics topics in the context of language in advertising (broadly construed). The course is also an ECURE (expanded course-based undergraduate research experience), and research appears in the course in three ways: (1) Students acquire knowledge of the scientific process through conducting mini research projects; (2) Students use existing research to develop a client pitch which is evidence-based; and (3) Students use existing research to represent knowledge through Wikipedia contributions.

Students will learn to read linguistics research articles and apply the content towards smaller and larger class assignments throughout the semester. The mini research projects are scaffolded replications of three of the linguistics studies. Students also choose from a subset of the assigned studies to develop an evidence-based client pitch which outlines how they recommend the client address various linguistic advertising needs. Finally, the assigned linguistics articles serve as resources for in-class demonstrations of how to contribute to Wikipedia. Students first learn how to contribute visual components to Wikipedia articles. Students then learn how to improve a Wikipedia article and support it with content from the course. By the end of the semester, students should have the skills to contribute to Wikipedia on a topic that has professional or educational value to them, allowing students to develop and demonstrate their digital literacy.

Student Assigned Reviewing
KayMyrs Dog
Jordan.A8404 Captive orcas
Ddarco Crucifixion of Jesus
Asandoval44
Smulumba22 Art film, Film
Valentina.whitaker Brazilian Football Confederation
MwNN777
Dapodaca2 Brazilian Football Confederation
Am3290
Jdcapy Ankylosauridae
Winelover1985 History of wine, History of California wine
AnthonyChicarelli Trading card
Jennatay04
Endless82 Satanic panic
Requium242 Flat design
20Z02 Air Jordan
11Natasha11 Cheerleading
Shanaenae31 Ski lift
Ling215RubenR Warrior Of The Light