XHREC-FM

XHREC-FM is a radio station on 104.9 FM in Villahermosa, Tabasco, Mexico. It is owned by Grupo Radiorama, It is operated by Grupo AS Comunicación and carries Variety hits format known as La Lupe from Multimedios Radio.

XHREC-FM

Villahermosa, Tabasco Mexico
Frequency	104.9 MHz
Branding	La Lupe
Programming
Format	Variety hits
Affiliations	Multimedios Radio
Ownership
Owner	Grupo Radiorama (Radiodifusora XEREC-AM, S.A. de C.V.)
Operator	Grupo AS Comunicación
Sister stations	XHTR-FM, XHVHT-FM
History
First air date	April 25, 1991 (concession)
Former call signs	XEREC-AM
Former frequencies	940 kHz
Call sign meaning	"Reforma, Chiapas"
Technical information
Class	B1
ERP	25 kW
Transmitter coordinates	17°58′41″N 92°59′03″W
Links
Webcast	Listen live
Website	grupoasradio.com

History

XEREC-AM 940 received its concession on April 25, 1991. It was originally located in Reforma, Chiapas, about 26 kilometres (16 mi) southwest of Villahermosa. By 2002 it had moved into Tabasco, initially operating as Mariachi Estéreo. In mid-2004, XEREC affiliated with Televisa Radio to be the repeater in Villahermosa of the W Radio network. On September 17, 2008, XEREC and XEVHT-AM 1270 swapped formats, and XEREC became a romantic station known as Romántica.

XEREC migrated to FM in 2010, continuing in the romantic format. The station tweaked its name to Vida Romántica in 2017. On April 1, 2021, the station changed to Heraldo Radio news-talk network, which had briefly been heard on XHRVI-FM 106.3. On April 1, 2022, Heraldo Radio dropped eight stations, including XHREC, as affiliates; this station then became La Mexicana with a Regional Mexican format. The name was short-lived in Villahermosa because XHLI-FM 98.3 already was known as Radio Mexicana, so in September, the station changed to La Rancherita. On August 5, 2024, La Rancherita went from XHREC to XHVHT-FM to make way for La Lupe de Multimedios Radio.