Seaton Rogers (better known as "YNG Martyr") is an Australian rapper based in Melbourne. He is known for his distinctive style and unconventional marketing tactics, including freestyling in Call of Duty's online gaming chat rooms and utilizing popular meme formats to expand his footprint and listenership.
YNG Martyr | |
|---|---|
 Seaton Rogers, aka YNG Martyr | |
| Background information | |
| Birth name | Seaton Hamish Rogers |
| Also known as | YNG Martyr |
| Born | 2000 (age 23–24) |
| Origin | Canberra, Australia |
| Genres | Hip-hop |
| Occupations | Singer-songwriter, rapper |
| Years active | 2018–present |
| Labels | Dew Process, Secret Sounds |
Martyr gained attention for his song 'Nike Ticks," which he promoted by utilizing popular Instagram meme formats that incorporated the song.[1] Following the song's popularity, Rogers secured a record deal and launched YNG Marketing, which works alongside Empire Distribution and The Orchard.[2]
Biography
editRogers grew up in North Queensland, Australia. His family is Wiradjuri from Mudgee. He joins a growing community of First Nations artists. Rogers signed with Warner Music Australia in 2022.[3]
In 2024 YNG Martyr partnered with Call of Duty for the release of Black Ops 6 to create an advertising campaign.[4]
Rogers has cited numerous literary influences in his personal life and creative work, including Carl Jung and The Alchemist by Paulo Coelho.[5]
YNG Martyr has toured with notable acts such as Iann Dior, DC the Don, SXMPRA, Illy, and more, and performed at music festivals including SXSW, Spilt Milk, Falls Festival, and on Triple J.[6]
References
edit- ^ Rose, Tamsin. "'I'm terrified': music's 'Covid babies' take to the stage for the first time". The Guardian. Guardian Media Group. Retrieved 31 October 2024.
- ^ Leight, Elias. "When an Instagram Meme Gets You a Record Deal". Rolling Stone. Penske Media Corporation. Retrieved 31 October 2024.
- ^ Brandle, Lars. "Viral Hip-Hop Artist YNG Martyr Signs With Warner Music, Unleashes 'It Happened'". Billboard. Penske Media Corporation. Retrieved 31 October 2024.
- ^ Guenzler, Joseph. "Wiradjuri rapper YNG Martyr levels up with Call of Duty for Black Ops 6 launch". National Indigenous Times. Retrieved 31 October 2024.
- ^ Owens, Henry. "YNG Martyr: Evolving Through Expression". Acclaim Magazine. Acclaim Mag. Retrieved 31 October 2024.
- ^ Martin, Amy. "Canberra rapper YNG Martyr went from rapping in Call of Duty to a record deal and Spilt Milk gig using social media". Canberra Times. Australian Community Media. Retrieved 31 October 2024.