Yield in college admissions is the percent of students who enroll in a particular college or university after having been offered admission.[1][2] It is calculated by dividing the number of students who enroll at a school in a given year by the total number of offers of acceptance sent. The yield rate is usually calculated once per year.
Purpose
editA higher yield is ofter taken to indicate greater interest in enrolling at a particular school of higher education. As a statistical measure, it has been used by college ratings services as a measure of selectivity, such that a higher yield rate is a sign of a more selective college. For example, the yield rate for Princeton University was 69% in 2016, while the yield rate for Dartmouth was 55%, and the yield rate for Colorado College was 37%.[1] The yield rate has sometimes been criticized for being subject to manipulation by college admissions staffs; in 2001, a report by Daniel Golden in The Wall Street Journal suggested that some college admissions departments reject or wait list well-qualified applicants on the assumption that they will not enroll, as a way to boost the college's overall yield rate. According to the report, these actions were part of an effort to improve a college's scores on the U.S. News college ranking.[2] This practice is known as yield protection.
References
edit- ^ a b Steinberg, Jacques (May 12, 2010). "The Early Line on Admission Yields (and Wait-List Offers)". The New York Times. Retrieved December 31, 2011.
- ^ a b Golden, Daniel (May 29, 2001). "Glass Floor: Colleges Reject Top Applicants, Accepting Only the Students Likely to Enroll". The Wall Street Journal. Retrieved November 19, 2015.
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