Wikipedia

Yoann Lemoine

Yoann Lemoine (French pronunciation: [jɔan ləmwan]; born 16 March 1983), known professionally as Woodkid, is a French music video director, graphic designer and singer-songwriter.[5][6] His most notable works include his music video direction for Katy Perry's "Teenage Dream", Taylor Swift's "Back to December", Lana Del Rey's "Born to Die" and Harry Styles's "Sign of the Times".

Yoann Lemoine
Lemoine performing live in 2014
Lemoine performing live in 2014
Background information
Also known asWoodkid
Born (1983-03-16) 16 March 1983 (age 41)
OriginTassin-la-Demi-Lune, Rhône-Alpes, France
Genres
Occupations
  • Music video director
  • graphic designer
  • singer-songwriter
InstrumentVocals
Years active2006–present
LabelsGreen United Music
Websitewww.woodkid.com Edit this at Wikidata

Lemoine is also a chamber pop musician.[7] On 28 March 2011, he released his first EP Iron EP.[8] On 18 March 2013, he released his first album titled The Golden Age, which is an autobiographical record.[9] He released his second album S16 on 16 October 2020, more than seven years later, following some single releases.

Life and career

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Early life

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Yoann Lemoine was born in Poland to a mother of Polish-Jewish origin, then they moved later on in his life to Tassin-la-Demi-Lune, near Lyon.[10] He studied illustration and animation at the Émile Cohl school, where he completed his diploma with honors. He then left for the UK to follow a silk screen printing process course at Swindon College. In 2004, Yoann moved to Paris. After a brief experience at H5, he joined Luc Besson's crew and worked on the project Arthur and the Invisibles for a year. In 2006, Yoann directed a series of roughs for Sofia Coppola's Marie Antoinette.[11][12]

 
Woodkid performing at the Kaufleuten in Zurich, 2013

2011–2019: Beginnings, The Golden Age, and other ventures

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His first musical project is about the transition from childhood to adulthood and his countryside background. The songs can be described as 'organic' and wooden. The project is about a kid, who starts organic and later turns himself into marble.[8] One explanation as to why Lemoine became a musician is that guitarist Richie Havens gave him a ukulele during a video shoot he was directing.[13] Woodkid released the Iron EP on 28 March 2011.[8] For the music video for the single "Iron" (composed by Yoann Lemoine), he collaborated with English model Agyness Deyn.[14] The song was featured in trailers for Ubisoft's Assassin's Creed: Revelations[15] and the film Hitchcock as well as the TV series Teen Wolf.

On 6 October 2011, during a live performance in Brussels, he performed a cover of the Katy Perry song "Teenage Dream"[16] (whose official video he directed). On 15 October 2011, he sang on stage with Lana Del Rey in New York City.[17][18] He co-created the video for her song "Born to Die".[19] He performed at the London Jazz Festival on 15 November 2012.[20]

The French couture brand Dior Homme's fall-winter 2013 collection, "A Soldier on My Own", was inspired by Woodkid's "Iron", and is named after a phrase in the lyrics. The song was used as the soundtrack of the show.[21]

 
Woodkid and Philip Glass after their conference about New York Minimalism at the Opera de Saint Etienne in 2014

On 15 December 2012, Lemoine announced he was beginning recording of his debut album, to be named The Golden Age.[22] It was released on 18 March 2013 through independent label, Green United Music. Lemoine released the official album cover through a video he created himself on 14 December 2012[23] and released the album's corresponding track listing one week later on 21 December on his official Facebook page.[24]

"Run Boy Run" was directed by Lemoine himself[25] and was used in several O2 and Science Channel adverts (those voiced by Sean Bean).[26][27] It was also used in the teaser trailers for the BBC's series Musketeers, in January 2014.[28] The music video for "Run Boy Run" was nominated for Best Short Form Music Video at the 2013 Grammy Awards. The song was also used in the trailer for the game Dying Light. "Run Boy Run" and "I Love You" were featured on the soundtrack of the 2014 film Divergent. During his Golden Age tour, Woodkid performed at the London Brixton Academy with the BBC Concert Orchestra[29] in November 2013,[30] and was invited by the Montreux Jazz Festival to perform for the second time with the Sinfonietta de Lausanne at the Stravinsky Auditorium.[31] The Golden Age tour performances were marked by a well-coordinated light show and visual projections that included imagery from his music videos.[32] The song is also used in the Umbrella Academy, in connection to Number 5, and the episode was also called Run Boy Run.

In January 2014, Lemoine / Woodkid was invited to give a performance and talk about the New York minimalist movement with Philip Glass by the Opéra and Museum of Modern Art of Saint-Étienne.[33] In February 2014, Woodkid received the award for best stage performer at the French equivalent of the Grammy Awards, Les Victoires de la Musique.[34] In 2014, Woodkid / Lemoine worked as creative director for Pharrell Williams' 24 Hours of Happy music video concept, seen more than 600 million times on YouTube.[35][36] He also served as creative director of the video campaign for John Legend's album Love in the Future, produced by Kanye West, including videos for "Who Do We Think We Are", directed by Paul Gore[37] and "Made to Love", directed by Daniel Sannwald.[38]

In April 2014, Woodkid performed at Coachella.[39] On 26 June 2014, Woodkid opened the Montreal International Jazz Festival with a free outdoor concert to an audience of 100,000+.[40] In July 2014, Ubisoft released its second cinematic trailer for Assassin's Creed Unity, where "The Golden Age" was played. In August 2014, Woodkid performed at the FM4 Frequency Festival in Austria. In December 2014, Woodkid performed at Wonderfruit in Thailand. He also directed Pharrell Williams's Coachella show, featuring Jay Z, Gwen Stefani, Usher, Pusha T, Busta Rhymes, and Puff Daddy.[41] The Cavaliers Drum and Bugle Corps featured "Run Boy Run" as part of their 2015 repertoire, entitled "Game On".

On 15 July 2016, Woodkid performed at the Montreux Jazz Festival at a special "Woodkid and Friends" evening with a nearly all acoustic set. He was accompanied by the Sinfonietta de Lausanne orchestra and a choir of children from the Montreux Choral Festival. Among his friends who also performed at this event were Son Lux, The Shoes, Ed Droste, Thomas Bloch, and actress Elle Fanning singing for the first time live on a stage.[42] On 16 September 2016, Woodkid promoted Mykki Blanco's debut album on his Facebook page. He is featured on the single "High School Never Ends" and helped produce the album. In March 2017, the second episode of 13 Reasons Why aired, featuring "Run Boy Run". In February 2019, the second episode of The Umbrella Academy aired, which also featured "Run Boy Run" and used the song as the episode's namesake. In May 2022, the fifth episode of The Pentaverate aired, which also featured "Run Boy Run".

2019–present: Singles, S16 and collaboration with Paris 2024

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On 7 May 2019, Woodkid released the EP Woodkid For Nicolas Ghesquière – Louis Vuitton Works One, featuring Jennifer Connelly and Moses Sumney.

On 12 December 2019, Woodkid announced the production of a new album set to release in 2020. On 24 April 2020, Woodkid released "Goliath", the first single from his upcoming album.[43] He released on 16 October 2020 his next album "S16".[44] In 2021, Woodkid teamed up with Paris 2024 to compose a new song called "Prologue", this song was featured in the closing ceremony of the Olympic Games Tokyo 2020 and the 2020 Summer Paralympics closing ceremony and was released on digital platforms on 8 August of that year.

On 27 October 2021, Woodkid announced on Twitter[45] that he had made an original song for the Riot Games series Arcane. The song in question, "Guns For Hire", was featured in the sixth episode of the series released in November 2021. On 30 November 2021, Woodkid made a post threatening legal action concerning the use of his music in propaganda from a group supporting politician Éric Zemmour. The post quickly gained popularity, gathering over 48,000 likes in just 7 hours.[46]

In 2022, Lemoine collaborated with French singer-songwriter Mylène Farmer on her twelfth album, "L'Emprise", producing more than half of the album. He also provided the artwork for the album.

On November 9th, 2024, the second season of the series Arcane got released, featuring an original song from Woodkid in the third episode, called "To Ashes and Blood".[47]

Directing and awards

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In June 2010, he received 5 Lions for his AIDS Awareness campaign Graffiti at the Cannes Lions Advertising festival.[48]

Lemoine's films are produced by Iconoclast.[49]

In 2012, Lemoine received the award for Best Director of the Year at the MVPA Awards in Los Angeles[50] and was nominated for 6 MTV Video Music awards for his videos for Lana Del Rey, Drake, and Rihanna.[51]

Personal life

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Lemoine is openly gay.[52][53][54]

Discography

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Albums

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Title Details Peak chart positions Certifications
FRA
[55] 		AUT
[56] 		BEL
(FL)
[57] 		BEL
(WA)
[58] 		GER
[59] 		NLD
[60] 		SWI
[61] 		UK
[62] 		US
[63] 		US
Rock
[64]
The Golden Age
  • Released: 18 March 2013
  • Label: Green United Music
  • Format: CD, DL, LP, streaming
 2 13 6 34 8 23 4 38 133 38
S16
  • Released: 16 October 2020[68]
  • Label: Green United Music
  • Format: CD, DL, LP, streaming
 13
[69]		 39 138 14 30 — 5 — — —
"—" denotes a recording that did not chart or was not released in that territory.

Soundtracks

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Title Album details
Desierto (Original Motion Picture Score)
  • Released: 8 April 2016[70]
  • Label: CG Cinema, Green United
  • Format: CD, digital download

Extended plays

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Title Album details Charts
FRA
[55]
Iron EP[71]
  • Released: 28 March 2011
  • Label: Green United / Island Universal
  • Format: CD, digital download, vinyl
 110
Run Boy Run (Remixes)
  • Released: 21 May 2012
  • Label: Green United / Island Universal
  • Format: CD, digital download, vinyl
 31
Ellis EP[72]
(with Nils Frahm)
  • Released: 8 July 2016
  • Label: Erased Tapes
  • Format: Digital download
 —
Woodkid for Nicolas Ghesquière – Louis Vuitton Works One[73]
(with Jennifer Connelly and Moses Sumney)
  • Released: 7 May 2019
  • Label: Island Records
  • Format: Digital download
 —

Singles

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As lead artist

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Title Year Peak chart positions Certifications Album
FRA
[55] 		AUT
[56] 		BEL
(FL)
[57] 		BEL
(WA)
Tip
[58] 		GER
[59] 		SWI
[61] 		UK
[62]
"Iron" 2011 29 — 21 — — — 94 The Golden Age
"Run Boy Run" 2012 52 39 —[A] 55 11 60 44
"I Love You" 2013 22 — —[B] 17 61 — —
"The Golden Age" 131 — — — — — —
"Never Let You Down"
(featuring Lykke Li) 		2015 118 — — — — — — The Divergent Series: Insurgent
"Volcano" — — — — — — — Non-album single
"Land of All"[75] 2016 86 — — — — — — Desierto – Original Soundtrack
"Winter Morning I"
(with Nils Frahm) 		144 — — — — — — Ellis EP
"L'aérogramme de Los Angeles"[76]
(with Louis Garrel) 		2018 200 — — — — — — Génération(s) Eperdue(s)[77]
"Goliath"[78] 2020 22 — — — — — — S16
"Pale Yellow"[79] 70 — — — — — —
"Horizons Into Battlegrounds"[80] 55 — — — — — —
"—" denotes a recording that did not chart or was not released in that territory.
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Title Year Album
"Clear"[81]
(Panteros666 featuring Woodkid) 		2015 Non-album single
"Highschool Never Ends"[82]
(Mykki Blanco featuring Woodkid) 		2016 Mykki
"Karma"[83]
(Mahmood featuring Woodkid) 		2021 Ghettolimpo

Notes

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  1. ^ "Run Boy Run" did not enter the Ultratop 50, but peaked at number 43 on the Flemish Ultratip chart.[57]
  2. ^ "I Love You" did not enter the Ultratop 50, but peaked at number 28 on the Flemish Ultratip chart.[57]

Music videos

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Year Song
2011 "Iron"[14]
2012 "Run Boy Run"
2013 "I Love You"
2014 "The Golden Age"
2016 "Land of All"
2020 "Goliath"
2020 "In Your Likeness"

Videography as director

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Year Artist(s) Song
2008 Yelle "Ce Jeu"[84]
2009 Nolwenn Leroy "Faut-il, faut-il pas ?"[85]
2009 Moby "Mistake"
2010 Mystery Jets "Dreaming of Another World"
2010 Katy Perry "Teenage Dream"[86]
2011 Taylor Swift "Back to December"[87]
2011 The Shoes[88] "Wastin Time"[89]
2011 Lana Del Rey "Born to Die"[90]
2012 Drake, Rihanna "Take Care"[91]
2012 Lana Del Rey "Blue Jeans"
2014 Black Atlass "Jewels"
2017 Harry Styles "Sign of the Times"[92]
2022 FKA twigs "Killer"[93]

Awards

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Award Year Category Nominee(s) Result Ref.
Antville Music Video Awards 2011 Best Art Direction "Iron" Won [94]
Best Cinematography Nominated
2012 "Lolita Lempicka" Nominated [95]
"Run Boy Run" Nominated
Best Art Direction Won
Best Editing Nominated
Ariel Awards 2017 Best Original Music Desierto Nominated [96]
Brit Awards 2018 British Video of the Year "Sign of the Times" Won [97]
Camerimage 2011 Best Music Video "Iron" Nominated [96]
2012 "Blue Jeans" Nominated
2013 "I Love You" Nominated [98]
2014 "The Golden Age" Nominated [99]
2016 "Highschool Never Ends" Nominated [100]
Best Cinematography Won [101]
Cannes Lions International Festival of Creativity 2009 Best Film – Silver "Tiji" Won [102]
2010 Cyber – Bronze "Graffiti" Won [103]
Best Film – Viral – Gold Won [103]
Eurobest European Advertising Festival 2010 Best Film – Bronze "Graffiti" Won [104]
Grammy Awards 2013 Best Music Video "Run Boy Run" Nominated [96]
2015 "The Golden Age" Nominated
Music Video Festival 2013 Best International Video "Run Boy Run" Nominated [105]
2020 "Goliath" Nominated [106]
UK Music Video Awards 2011 Best Pop Video – International "Iron" Nominated [107]
Best Styling in a Video Nominated
Best Visual Effects in a Video Nominated
2012 Best Indie/Rock Video – International "Run Boy Run" Nominated [108]
Best Visual Effects in a Video Won
Best Pop Video – International "Born to Die" Won
"Blue Jeans" Nominated
2013 Best Cinematography in a Video "I Love You" Nominated [109]
2014 "The Golden Age" Nominated [110]
2020 Best Alternative Video – International "Goliath" Nominated [111]
Best Color Grading in a Video Nominated
Best Visual Effects in a Video Nominated

References

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