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1947–48 United States network television schedule

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The 1947–48 United States network television schedule was nominally from September 1947 to March 1948, but scheduling ideas were still being worked out and did not follow modern standards. The schedule is followed by a list per network of returning series, new series, and series cancelled after the 1946–47 season.

Only NBC and DuMont had networks until CBS joined in May 1948, and coaxial cable connections were only available for a few cities on the East Coast. Most other parts of the United States created local shows or broadcast film programs.

Although fewer than twenty television stations were in operation at the end of 1947, more than 30 began broadcasting in 1948.

New series and those making their network debuts are highlighted in bold, while series that ended during the season are highlighted in italics. However, as network programming was still in its infancy and in a state of flux, all the new fall series below for this season began in November and December. A midseason replacement, DuMont's The Original Amateur Hour, first aired Sunday, January 18, 1948, was the most popular series of the 1947–48 television season.[1]

Although television was still in its infancy, several notable series debuted during this season, particularly Mary Kay and Johnny (first sitcom to be broadcast on network television in the US, and likely the world's second television sitcom after British series Pinwright's Progress), Texaco Star Theatre (the variety show that made Milton Berle TV's first star) and The Ed Sullivan Show (which would run until 1971, with performances by Elvis Presley and The Beatles being among the highest-viewed moments in American television history).

Few recordings of live television from this season were preserved. Among the surviving kinescopes are six episodes of Kraft Television Theatre from 1948 (March 3, March 17, March 24, March 31, April 21, and May 5) held by the Library of Congress,[2][3][4][5][6] an episode of Eye Witness from February 26, 1948, two episodes of The Swift Show from 1948 (May 13 and May 27) held by the UCLA Film and Television Archive,[7][8][9] and an episode of NBC Symphony Orchestra with Arturo Toscanini from March 20, 1948, held by the Paley Center for Media.[10]

One series that debuted during this season, Meet the Press, continues to air on NBC celebrating its seventy years as of 2017.

Legend

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  •   Light blue indicates local programming.
  •   Blue-gray indicates news programming.
  •   Light green indicates sporting events.
  •   Light purple indicates movies.

Schedule

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Sunday

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Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
ABC Spring Local programming Hollywood Screen Test Local programming
CBS Summer Local programming Toast of the Town Local programming
DMN Fall Local programming
Winter The Original Amateur Hour Local programming
NBC Local programming Television Playhouse / Various specials Local programming

Notes: The Original Amateur Hour ran Sundays on DuMont beginning on January 18, 1948.

CBS began broadcasting as a network in May 1948 and premiered Toast of the Town, better known as The Ed Sullivan Show, on June 20, 1948.

Monday

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Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
ABC August (7:00) News and Views
(7:15) Local Programming 		Kiernan's Corner Quizzing the News Local Programming
CBS Late Spring Local programming (7:30) CBS Television News
(7:45) Face the Music 		Local Programming
August (7:00) Local programming
(7:15) Places Please
DMN Fall Small Fry Club Doorway to Fame Local programming Boxing from Jamaica Arena
Winter (7:30) Camera Headlines
(7:45) Local programming
NBC Fall Local programming (8:00) Local programming
(8:10) Americana
(8:40) Local programming 		(9:00) The Esso Newsreel
(9:10) Boxing from St. Nicholas Arena
Spring Local programming America Song

* The Walter Compton News aired on DuMont Monday through Friday from 6:45 to 7pm ET beginning on June 16 on WTTG and on August 25 on the DuMont network. In January 1948, Camera Headlines replaced The Walter Compton News and Look Upon a Star, airing Monday through Friday at 7:30pm ET, with I.N.S. Telenews following at 7:45pm ET on Tuesdays only.
** During the winter of 1948, The Esso Newsreel was replaced by the NBC Television Newsreel, which ran from Monday to Friday at 7:50, soon becoming the Camel Newsreel Theatre. America Song aired Mondays from 7:30 to 7:50 beginning in April.
*** During the late spring of 1948, CBS premiered the CBS Television News, running weekdays at 7:30, followed by Face the Music from 7:45 to 8:00.
**** Village Barn aired from 9:10 to 10:00 on NBC beginning in May.

Tuesday

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Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
ABC August (7:00) News and Views
(7:15) Local programming 		Movieland Quiz Local programming
CBS Late Spring Local programming (7:30) CBS Television News
(7:45) Face the Music 		Local programming
Early Summer Local programming We the People Local programming
August People's Platform Local programming
DMN Fall Small Fry Club Highway to the Stars Western movie (9:00) Mary Kay and Johnny
(9:15) Local programming 		Local programming
October Look Upon a Star
Winter (7:30) Camera Headlines
(7:45) I.N.S. Telenews
NBC Fall Local programming
Summer MLB on NBC Major League Baseball (continued to game completion)

Wednesday

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Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
ABC August (7:00) News and Views
(7:15) Local Programming 		Critic at Large The Gay Nineties Revue (8:30) Candid Microphone
(8:45) Three About Town 		Local Programming Wrestling From Washington, D.C.
CBS Late Spring Local programming (7:30) CBS Television News
(7:45) Face the Music 		Local programming
July Local programming Winner Take All Local programming
DMN Fall Small Fry Club Local programming
Winter Local programming Court of Current Issues Local programming
NBC Local programming Kraft Television Theatre (8:30) In the Kelvinator Kitchen
(8:45) Local programming 		Local programming

* Winner Take All premiered on CBS in July.

Thursday

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Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
ABC August (7:00) News and Views
(7:15) Local Programming 		Local Programming Club Seven Local Programming
CBS Late Spring Local programming (7:30) CBS Television News
(7:45) Face the Music 		Local programming
Early Summer To the Queen's Taste Local programming
DMN Fall Small Fry Club King Cole's Birthday Party Local programming Charade Quiz Local programming
Winter King Cole's Birthday Party
NBC Local programming (7:30) Local programming
(7:50) The Esso Newsreel 		Meet the Press Musical Merry-Go-Round (9:00) You Are an Artist
(9:15) Local programming 		Juvenile Jury Local programming

Notes: On CBS, To the Queen's Taste began airing during the late spring or early summer of 1948.

On DuMont, King Cole's Birthday Party also was known simply as Birthday Party. It debuted on May 15, 1947, on DuMont's New York City station, WABD and by early 1948 was carried by the entire network. The date on which it switched from a New York-only broadcast to a network-wide one is unclear.

Friday

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Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
ABC August (7:00) News and Views
(7:15) Local Programming 		Local Programming Teenage Book Club That Reminds Me Local Programming
CBS Late Spring Local programming (7:30) CBS Television News
(7:45) Face the Music 		(8:00) Sportsman's Quiz
(8:05) What's It Worth 		Local programming
August (7:00) Local Programming
(7:15) Places Please
DMN Small Fry Club Local programming
NBC Fall Local programming (8:00) Campus Hoopla
(8:15) The World in Your Home 		Local programming Boxing from Madison Square Garden
Spring Stop Me If You've Heard This One Local programming

* Sportsman's Quiz and What's It Worth premiered on CBS during the late spring.

Saturday

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Network 7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m. 10:00 p.m. 10:30 p.m.
ABC August (7:00) News and Views
(7:15) Local programming 		(7:30) Sports with Joe Hasel
(7:45) Local programming 		Local programming
NBC Local programming Television Screen Magazine Local programming

By network

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ABC

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CBS

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DuMont

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NBC

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Note: The * indicates that the program was introduced in midseason.

References

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  1. ^ Jajkowski, S. (2001). Chicago Television: And Then There Was… DuMont. Retrieved on September 25, 2009.
  2. ^ "LC Catalog - Legacy Catalog Retired".
  3. ^ "LC Catalog - Legacy Catalog Retired".
  4. ^ "LC Catalog - Legacy Catalog Retired".
  5. ^ "LC Catalog - Legacy Catalog Retired".
  6. ^ "LC Catalog - Legacy Catalog Retired".
  7. ^ http://cinema.library.ucla.edu/cgi-bin/Pwebrecon.cgi?v1=18&ti=1,18&Search%5FArg=eye%20witness&SL=None&Search%5FCode=GKEY%5E&CNT=50&PID=h-juoBdy2Cjcu3GDnaJ-zUid-Dzw_&SEQ=20120707051216&SID=1[permanent dead link‍]
  8. ^ http://cinema.library.ucla.edu/cgi-bin/Pwebrecon.cgi?v1=189&ti=151,189&Search%5FArg=the%20swift%20show&SL=None&Search%5FCode=GKEY%5E&CNT=50&PID=h-1p4JJdwzRgz_MVCnIZ6XRtXGJ&SEQ=20130210011438&SID=1[permanent dead link‍]
  9. ^ http://cinema.library.ucla.edu/cgi-bin/Pwebrecon.cgi?v1=190&ti=151,190&Search%5FArg=the%20swift%20show&SL=None&Search%5FCode=GKEY%5E&CNT=50&PID=h-1p4JJdwzRgz_MVCnIZ6XRtXGJ&SEQ=20130210011438&SID=1[permanent dead link‍]
  10. ^ "Nbc Symphony Orchestra With Arturo Toscanini {Series Premiere} (Tv)". Paleycenter.org. 1948-03-20. Retrieved 2022-08-29.
  • Bergmann, Ted; Skutch, Ira (2002). The DuMont Television Network: What Happened?. Lanham, Maryland: Scarecrow Press. ISBN 0-8108-4270-X.
  • Castleman, H. & Podrazik, W. (1982). Watching TV: Four Decades of American Television. New York: McGraw-Hill. 314 pp.
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