Campus Hoopla is an American game show that ran on the NBC Television network from December 27, 1946,[citation needed] until it ended on December 12, 1947.[1]

Campus Hoopla
GenreGame show, Sport
Country of originUnited States
Production
Running time30 minutes
Original release
NetworkNBC
ReleaseDecember 27, 1946 (1946-12-27) –
December 12, 1947 (1947-12-12)

Format

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The show was centered on a group of teenagers ("complete with 'cheerleaders' and 'students'")[2] in a soda shop. Episodes included up-to-date sports scores and film footage from recent games.[2] It began as a half-hour program but "after several months" was cut to 15 minutes.[3]

Cast

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Long Island University basketball coach and author Clair Bee was also featured on the program.[5]

Production

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Campus Hoopla originated from WNBT-TV.[3] Owen Davis, Jr.,[6] Ernie Colling, and Ken Young were producers.[3]

Episode status

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Episode segments of live TV broadcasts (video and audio) of Campus Hoopla dating from 1947 exist in the Hubert Chain Collection of the earliest kinescopes still in existence, as preserved in the Library of Congress (Moving Image Collection). Audio recordings of live TV broadcasts of this show are also on file at the Library of Congress from the 1946–47 period, as recorded from WNBT-TV.[citation needed]

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Eva Marie Saint, the cheerleader who did live Keds sneakers commercials on this program, also talks about her performance on this early TV show along with photos in 1947 and 1949 issues of Life magazine. The show was sponsored by U.S. Rubber (makers of Keds).[7] U. S. Rubber ended its sponsorship for the summer of 1947, leaving the program sustaining during that period.[8]

Critical response

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A review of Campus Hoopla in the trade publication Variety described the program as "good entertainment, running smoothly and offering the right kind of fresh, young divertissement."[3]

See also

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References

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  1. ^ "U.S. Rubber Telecasts" (PDF). Broadcasting. December 22, 1947. p. 18. Retrieved 1 September 2017.
  2. ^ a b c Brooks, Tim; Marsh, Earle F. (2009). The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present. Random House Publishing Group. p. 214. ISBN 9780307483201. Retrieved 1 September 2017.
  3. ^ a b c d e "Campus Hoopla". Variety. February 12, 1947. p. 28. Retrieved April 18, 2024.
  4. ^ a b Woolery, George W. (1985). Children's Television: The First Thirty-Five Years, 1946-1981, Part II: Live, Film, and Tape Series. The Scarecrow Press. pp. 95–96. ISBN 0-8108-1651-2.
  5. ^ "Short Scannings". Billboard. January 11, 1947. p. 12. Retrieved 1 September 2017.
  6. ^ Wilson, Earl (February 10, 1957). "Just Plain Actress". Independent Press-Telegram. California, Long Beach. p. 26. Retrieved August 31, 2017 – via Newspapers.com.  
  7. ^ Hood, John McDonald (2005). Selling the Dream: Why Advertising is Good Business. Greenwood Publishing Group. p. 84. ISBN 9780275984359. Retrieved 1 September 2017.
  8. ^ "U. S. Rubber Takes Summer Tele Hiatus". Variety. July 9, 1947. p. 78. Retrieved April 18, 2024.
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