Wikipedia

DeuxMoi

DeuxMoi (also stylized Deuxmoi or @deuxmoi) is a pseudonymous Instagram account which publishes celebrity gossip.

DeuxMoi
Personal information
NationalityAmerican
Websitewww.deuxmoi.world
Instagram information
Page
GenreCelebrity gossip
Followers2 million
(18 August 2023)

History

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The DeuxMoi account was originally used as a fashion-focused blog by two friends.[1] During the COVID-19 pandemic, one of the two account holders asked its followers to share stories about celebrities.[1] The account operator began posting screenshots of direct messages with stories of celebrity encounters for followers to see.[1] The earliest stories concerned, respectively, Leonardo DiCaprio and Jonah Hill.[2] Ownership of the handle, or the identity of those running the account, may have changed in 2021.[1]

In November 2022, the proprietor of the account published a novel, Anon Pls.[3][4] The novel, written with Jessica Goodman, follows a fictional version of the account creator's life.[4]

Content

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The account is known for publishing stories and celebrity information considered mundane,[2][5] such as food preferences, or reactions to chance encounters with fans.[2] The account's operator has said she does not publish "sad" stories, such as those about "family situations" or "substance abuse".[6] The account does not verify the content it publishes.[7] The account often highlights celebrity visits to New York City restaurants, such as Carbone and Via Carota.[8]

Identity

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In May 2022, Internet culture reporter Brian Feldman wrote that there are several individuals behind DeuxMoi. Feldman wrote that DeuxMoi's founders are Meggie Kempner, a granddaughter of noted socialite Nan Kempner through her son James,[9][10] and Melissa Lovallo. Lovallo still apparently runs DeuxMoi.[11][12]

Influence and reception

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The account's focus on mundane gossip has been referred to as "toothless".[13] DeuxMoi's focus on sightings at restaurants in New York has led to followers of the account dining at certain venues in the hopes of seeing celebrities.[8]

On November 30, 2023, DeuxMoi alleged that American singer-songwriter Taylor Swift and her then-boyfriend, British actor Joe Alwyn, secretly married in London, and that Swift miscarried their baby, inspiring her song "You're Losing Me". The account later withdrew the second claim and apologized.[14] Swift's publicist, Tree Paine, refuted the marriage claims and called for accountability from DeuxMoi. In response, DeuxMoi criticized Paine's choice of words, seemingly referencing the recent death of a concert goer at Swift's Rio de Janeiro concert.[15][16]

It was reported in 2023 that a HBO series inspired by Anon Pls. is in works.[17]

References

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  1. ^ a b c d O'Connor, Maureen (4 February 2021). "The Joy and Agony of Being @deuxmoi, Instagram's Accidental Gossip Queen". Vanity Fair. Retrieved 22 February 2022.
  2. ^ a b c Jones, Allie (17 November 2020). "The Celebrity Gossip You Won't Find in the Tabloids". The New York Times.
  3. ^ "Anon Pls". Kirkus Reviews. 2022-08-31. Retrieved 2023-01-01.
  4. ^ a b Wu, Ashley Shannon (24 March 2022). "DeuxMoi to Spin Celebrity Gossip Into Debut Novel". Vulture. Retrieved 14 April 2022.
  5. ^ Jennings, Rebecca (11 December 2020). "Deuxmoi and the ethics of banal celebrity gossip". Vox. Retrieved 22 February 2022.
  6. ^ Gillespie, Katherine (3 August 2020). "The Celebrity Tea Account Distracting Us From the Pandemic". PAPER. Retrieved 22 February 2022.
  7. ^ Singh-Kurtz, Sangeeta (28 October 2020). "The Best Gossip Site Is This Private Instagram Account". The Cut. Retrieved 22 February 2022.
  8. ^ a b Bluestone, Gabrielle (21 February 2022). "@DeuxMoi Made Me Eat It". The Cut. Retrieved 22 February 2022.
  9. ^ "Meggie Kempner's Gorgeous Garden Wedding in Beverly Hills". 24 May 2018.
  10. ^ "Meggie Kempner, Ian McLean". The New York Times. 2018-04-15. ISSN 0362-4331. Retrieved 2024-01-31.
  11. ^ "Deuxmoi's digital trail". 20 May 2022.
  12. ^ "This Newsletter Just Revealed DeuxMoi's Probable Identity". 20 May 2022.
  13. ^ Silver, Jocelyn (23 August 2021). "DeuxMoi Deuxs Nothing for Me". Gawker. Retrieved 22 February 2022.
  14. ^ "Taylor Swift's Rep Slams 'Insane' and 'Fabricated' Rumors Singer Was Secretly Married to Joe Alwyn". Yahoo News. 2023-12-01. Retrieved 2023-12-01.
  15. ^ Evans, Greg (1 December 2023). "Taylor Swift Publicist Slams Gossiper Deuxmoi Over "Insane" Joe Alwyn Marriage Ceremony Claim". Deadline. Retrieved 1 December 2023.
  16. ^ Shafer, Ellise (1 December 2023). "Taylor Swift's Publicist Slams Deuxmoi Rumors That Pop Star Secretly Married Joe Alwyn: 'Enough Is Enough'". Variety. Retrieved 1 December 2023.
  17. ^ Bergeson, Samantha (2022-05-09). "DeuxMoi Book 'Anon Pls' Lands HBO Max Series Ahead of Novel's Release". IndieWire. Retrieved 2024-05-25.
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