Trina "Tree" Paine (born 1971 or 1972) is an American public relations executive. Since 2014, she has served as the publicist of the singer-songwriter Taylor Swift, who is her sole client. Media publications have described Paine as a shrewd publicist.
Early life and education
editTrina Snyder grew up in Costa Mesa, California. She attended the University of Southern California, where she joined Pi Beta Phi sorority in 1990.[1]
Career
editPaine began her career as an intern at British record label Mute Records in the Sales & Marketing department, after which she worked as a National Marketing Manager at World Domination Recordings and as an executive assistant position in the A&R department at Maverick Records, the record label founded by Madonna. In 1995, Paine joined Interscope Records as a West Coast Marketing & Artist Development representative, working with artists such as No Doubt, The Wallflowers, Snoop Dogg, Nine Inch Nails, and Marilyn Manson.[2][3]
Paine then left Interscope to launch her own street marketing company, retaining Bonnie Raitt as her first client. Over the years, her client roster grew to include record labels such as Warner Records, Capitol Records, London Recordings, and 143 Records. In 1999, Paine merged her company with Immortal Records and created IR Street Marketing. Paine then took a position at the William Morris Agency in Beverly Hills, where she met Gayle Holcomb, then the Vice Chairman of the Academy of Country Music (ACM), leading to Paine being hired by the ACM in 2002 to oversee media, radio, and marketing at the academy.[3]
In 2007, Paine joined Warner Music Nashville as vice president for publicity. In 2013, she was promoted to senior vice president of publicity, where she oversaw all publicity for Warner Music Group’s country and Christian divisions.[3]
In 2014, Paine announced that she was leaving Warner Music to start her own public relations firm, Premium PR. Her first and only client was Taylor Swift, whose publicist of seven years, Paula Erickson, had reportedly resigned.[4][1] In 2020, Paine was featured in Swift's autobiographical Netflix documentary, Miss Americana, directed by Lana Wilson.[5] Paine is known for guiding Swift through high-profile moments including the feud with Kim Kardashian and Kanye West, Swift's sexual assault trial against former radio host David Mueller, and the dispute over Swift's masters with her former record label.[6][7] She occasionally makes statements on her own social media, such as when she directly addressed Big Machine Records on her Twitter account regarding the masters dispute and when she criticized the anonymous gossip outlet DeuxMoi for peddling rumors about Swift marrying her ex-boyfriend Joe Alwyn.[8][9][10]
Reception
editPaine's PR acumen and handling of Swift's high-press moments have been highlighted and complimented in publications. The Cut opined that Paine has built a reputation as a "quiet but ferocious PR pitbull".[5][11] Unlike many celebrity publicists, who are generally not known to or popular amongst the fanbases, Paine is a well-known figure among Swifties, having her own fan-following within the fandom, and has received special coverage from publications such as The New York Times for being a "power publicist" and "PR mastermind".[12][10][11] The Wall Street Journal called Paine "one of the most powerful people in the entertainment industry".[1] Today opined, "Since the beginning of their work relationship, Paine has been an unassuming yet constant presence alongside Swift at public events".[10] According to Business Insider, Paine's "strategic clapbacks and red carpet chaperoning have made her famous in her own right."[11]
Personal life
editIn a 1998 Las Vegas wedding, Tree married Lance Paine, a businessman who has served as president of the candy company Goo Goo Cluster and later as president of the Property Brothers-owned company Scott Brothers Global.[1][13]
Paine has kept a low profile.[11] Much about Paine's personal life is unknown as she shares nothing about herself on social media and refuses to give interviews. According to many publications, however, Paine has built a close and trustworthy relationship with Swift.[10][1] Paine maintains a private Instagram account and a public Twitter account where she is active.[11]
References
edit- ^ a b c d e Jones, Allie. "There Are Plenty of Power Publicists. But Only One Works for Taylor Swift". The Wall Street Journal. Retrieved April 21, 2024.
- ^ Madden, Emma (March 16, 2023). "From the boyfriend to the business brain: who's who in Taylor Swift's inner circle". The Daily Telegraph. Retrieved September 13, 2023.
- ^ a b c "Warner Music Nashville Promotes Tree Paine To Senior Vice President, Publicity". Warner Music Group. April 24, 2013. Retrieved September 13, 2023.
- ^ "Taylor Swift hires new publicist". Nashville Post. Retrieved June 5, 2024.
- ^ a b Singh-Kurtz, Sangeeta. "The Infamous Publicist Behind the Taylor Swift Machine". New York Magazine. Retrieved February 5, 2020.
- ^ "Taylor Swift and Calvin Harris Silence Break-Up Rumors". Time. Retrieved February 5, 2020.
- ^ "All Your Questions About This Taylor Swift-Scooter Braun Mess, Answered". W Magazine. Retrieved February 5, 2020.
- ^ McNeal, Stephanie (December 1, 2023). "Taylor Swift's Publicist, Tree Paine, Thinks Deux Moi Needs a Reality Check". Glamour. Retrieved May 25, 2024.
- ^ Craighead, Olivia (December 1, 2023). "Beef Alert? Tree Paine Hits Back at DeuxMoi". The Cut. Retrieved May 25, 2024.
- ^ a b c d "Who is Taylor Swift's powerhouse publicist? Everything to know about Tree Paine". Today. April 18, 2024. Retrieved May 25, 2024.
- ^ a b c d e Weiss, Geoff. "Meet Tree Paine, the PR mastermind helping to steer the massive Taylor Swift machine". Business Insider. Retrieved May 25, 2024.
- ^ Milzoff, Rebecca; Brown, Eric Renner; Denis, Kyle (August 24, 2023). "Taylor Swift and Beyoncé Are So Big, Even Their Publicists Have Fans". Billboard. Retrieved August 24, 2023.
- ^ Rubin, Rebecca (July 24, 2017). "Scott Brothers Global Names Lance Paine President". Variety. Retrieved April 21, 2024.