Greg Breeding (born August 6, 1963, Bristol, Tennessee) is an American graphic designer and art director for the United States Postal Service. In 1992, he founded Journey Group, a design company in Charlottesville, Virginia.

Education

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Breeding studied design and typography at Virginia Commonwealth University under Philip B. Meggs, graduating with a bachelor’s degree in communication arts and design.

Breeding also studied at the Basel School of Design, focusing on advanced studies in visual literacy and working closely with Professor Michael Renner.

Career

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Breeding began his career by working as a magazine designer for several nonprofits. In 1992 Breeding co-founded Journey Group, a design company in Charlottesville, Virginia, where he serves as a principal.

In addition to his work at Journey Group, Breeding has taught design courses internationally for nonprofits.

Art direction for the United States Postal Service

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[1]

Select stamps art directed and designed

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  • Hank Aaron (2024)[2]
  • Pinback Buttons (2024)[3]
  • Dungeons and Dragons (2024)[4]
  • Pillars of Creation (2024)[5]
  • Charles M. Schultz (2022)[6]
  • Pony Cars (2022)[7]
  • Star Wars Droids (2021)[8]
  • Heritage Breeds (2021)[9]
  • Mayflower in Plymouth Harbor (2020)[10]
  • Voices of the Harlem Renaissance (2020)[11]
  • T. Rex (2019)[12]
  • Transcontinental Railroad (2019)[13]
  • World War I: Turning the Tide (2018)[14]
  • The Art of Magic (2018)[15]
  • Love (2018)[16]
  • Have a Ball! (2017)[17]
  • Jimi Hendrix (2014)[18]
  • Batman (2014)[19]
  • Johnny Cash (2013)[20]

Personal life

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Breeding lives in Charlottesville, Virginia, with his wife, Lyndee.

Select awards

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  • 2024 Graphis Design Awards Platinum: Pony Cars[21]
  • 2023 AIGA 50 DC Winner: Heritage Breeds[22]
  • 2023 Graphis Design Awards Gold: A Visit from St. Nick[23]
  • 2023 Graphis Design Awards Gold: Heritage Breeds[24]
  • 2023 Graphis Design Awards Gold: Love 2021[25]
  • 2022 Graphis Design Awards Gold: Thank You[26]
  • 2021 Graphis Design Annual: Transcontinental Railroad[27]
  • 2021 Communication Arts – Illustration Winner: Voices of the Harlem Renaissance[28]
  • 2020 AIGA 50 DC Winner: Dragons[29]
  • 2019 Communication Arts – Illustration Winner: The Art of Magic[30]

Select press

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  • "How the USPS turned images from the James Webb Space Telescope into mailable art," Fast Company[31]
  • "Put a Stamp on It," National Endowment for the Arts Blog[32]
  • "Designer Greg Breeding Discusses the Droidtastic New Stamps from USPS," Jedi News[33]
  • "Sending Love: Designing a Stamp for the U.S. Postal Service," The Cult Branding Company[34]
  • "Post Modern," C-Ville Weekly[35]

Select writing

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References

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  1. ^ "Dungeons & Dragons — Stamps Forever". www.stampsforever.com. Retrieved 2024-12-05.
  2. ^ "USPS Unveils Henry "Hank" Aaron Stamp On 50th Anniversary of Eclipsing Homerun Record - Newsroom - About.usps.com". about.usps.com. Retrieved 2024-12-05.
  3. ^ "U.S. Postal Service Reveals Stamps for 2024 - North Carolina newsroom - About.usps.com". about.usps.com. Retrieved 2024-12-05.
  4. ^ "Unleash Your Imagination: DUNGEONS & DRAGONS Stamps To Be Released at Gen Con Indy 2024 - Newsroom - About.usps.com". about.usps.com. Retrieved 2024-12-05.
  5. ^ "Pillars of Creation Stamps | USPS.com". store.usps.com. Retrieved 2024-12-05.
  6. ^ "Cartoonist Charles M. Schulz Honored Alongside His Beloved Characters With New Forever Stamps - Newsroom - About.usps.com". about.usps.com. Retrieved 2024-12-05.
  7. ^ "VROOOOM! VROOOOM! - Newsroom - About.usps.com". about.usps.com. Retrieved 2024-12-05.
  8. ^ "May the 4th Be With You - Newsroom - About.usps.com". about.usps.com. Retrieved 2024-12-05.
  9. ^ "New Heritage Breeds Forever Stamps Honor Genetic Diversity in Farm Animals - Newsroom - About.usps.com". about.usps.com. Retrieved 2024-12-05.
  10. ^ "U.S. Postal Service Celebrates the Arrival of the Mayflower in Plymouth Harbor Forever Stamp on Sept. 17 - Newsroom - About.usps.com". about.usps.com. Retrieved 2024-12-05.
  11. ^ "Honoring Four of Harlem's Historic Voices - Newsroom - About.usps.com". about.usps.com. Retrieved 2024-12-05.
  12. ^ "Fearsome Dinosaur Immortalized on Forever Stamps - Newsroom - About.usps.com". about.usps.com. Retrieved 2024-12-05.
  13. ^ "Glimmering in Gold - Newsroom - About.usps.com". about.usps.com. Retrieved 2024-12-05.
  14. ^ "WWI stamp honors those who served". about.usps.com. Retrieved 2024-12-05.
  15. ^ "Art of magic appears on postage". about.usps.com. Retrieved 2024-12-05.
  16. ^ "USPS dedicates Love Flourishes Forever Stamp". about.usps.com. Retrieved 2024-12-05.
  17. ^ "Have a Ball! stamps feel like the real thing". about.usps.com. Retrieved 2024-12-05.
  18. ^ "Stamp Announcement 14:18: Jimi Hendrix Stamp". about.usps.com. Retrieved 2024-12-05.
  19. ^ "Stamp Announcement 14-46: Batman Stamps". about.usps.com. Retrieved 2024-12-05.
  20. ^ "Johnny Cash Returns to 'Stamping Ovation'". about.usps.com. Retrieved 2024-12-05.
  21. ^ "Pony Cars - Graphis Portfolio". graphis.com. Retrieved 2024-12-05.
  22. ^ "Heritage Breeds — AIGA50". AIGA 50. Retrieved 2024-12-05.
  23. ^ "A Visit from St. Nick - Graphis Portfolio". graphis.com. Retrieved 2024-12-05.
  24. ^ "Heritage Breeds - Graphis Portfolio". graphis.com. Retrieved 2024-12-05.
  25. ^ "Love 2021 - Graphis Portfolio". graphis.com. Retrieved 2024-12-05.
  26. ^ "Thank You - Graphis Portfolio". graphis.com. Retrieved 2024-12-05.
  27. ^ "Transcontinental Railroad - Graphis Portfolio". graphis.com. Retrieved 2024-12-05.
  28. ^ "USPS "Harlem Renaissance" stamps". Communication Arts. 2020-06-11. Retrieved 2024-12-05.
  29. ^ "PROFESSIONAL — AIGA50". AIGA 50. Retrieved 2024-12-05.
  30. ^ "U.S. Postal Service". Communication Arts. Retrieved 2024-12-05.
  31. ^ Brandon, Elissaveta M. (February 6, 2024). "How the USPS turned images from the James Webb Space Telescope into mailable art". Fast Company.
  32. ^ "Put a Stamp on It: How Art Director Greg Breeding Helps the USPS Create New Stamps". www.arts.gov. 2020-07-15. Retrieved 2024-12-05.
  33. ^ Burns, James (2021-04-05). "Designer Greg Breeding Discusses the Droidtastic New Stamps from USPS". Jedi News. Retrieved 2024-12-05.
  34. ^ Breeding, Greg (2019-02-22). "Sending Love - Designing a Stamp For The U.S. Postal Service". cultbranding.com. Retrieved 2024-12-05.
  35. ^ "Post modern". C-VILLE Weekly. Retrieved 2024-12-05.