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Last edited by Citation bot (talk | contribs) 3 months ago. (Update) |
Founder | Sameer Maheshwari |
---|---|
Headquarters | , India |
Area served | India |
Parent | Healthkart |
Gritzo is a kids healthcare platform based in Gurugram, India. It is the child nutrition brand of HealthKart.[1]
Notable celebrities appeared in Gritzo ads like Farah Khan,[2] Lara Dutta[3] and Rupali Ganguly.[4]
In the short time since its launch, the company has managed a 50,000-strong clientele and is clocking a month-on-month growth rate of 20 percent.[5][6]
History
editGritzo is the child nutrition brand of Healthkart which is founded in 2011 by Sameer Maheshwari.[7]
In a market swarming with big brands and celebrity endorsements, India’s health foods space has failed to address the need for personalized nutrition for children of different ages and with varying needs and goals. The observation paved the way for a business opportunity that sat well with HealthKart’s brand vision. Soon enough, the team launched their personalized nutrition brand ‘Gritzo’ in 2020.[8]
References
edit- ^ "Gritzo launches #RemoveTheTag campaign to celebrate International Women's Day". Financialexpress. 3 March 2023.
- ^ "Gritzo ropes in Farah Khan for its latest campaign". Financialexpress. 14 December 2022.
- ^ "Gritzo reveals ad with Lara Dutta Bhupati focused on nutrition for children - ET BrandEquity". ETBrandEquity.com.
- ^ "Gritzo releases a new digital film starring Rupali Ganguly". afaqs!. 20 January 2023.
- ^ "Children's Day: Gritzo salutes young creative minds with its new campaign - ET BrandEquity". ETBrandEquity.com.
- ^ Achary, Neel (4 October 2021). "90% of moms believe their children have unique nutritional needs; Reveals Momspresso and Gritzo survey". Business News This Week.
- ^ "HealthKart raises $135 million funding led by Temasek". The Economic Times. 5 December 2022.
- ^ "HealthKart Raises Rs 536 52 Cr In Series H Round". BW Disrupt.