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- Junius Yu (born November, 10, 1976) is a Filipino author, and college professor , and academic known for his contributions to literature and his participation in international business articles . He is best recognized for his book Legend of The 9* and for representing De La Salle University at the 2016 Harvard Global Colloquium. Yu is also a contributor to the Manila Standard, where he has written several articles on business.
=== Early Life and Education ===
Junius Yu was born in Manila, Philippines . He graduated from De La Salle University in Manila, where he pursued a degree in [ Bachelor of Science in Business . After completing his studies at De La Salle University, Yu furthered his education at the Australian National University in Canberra, Australia, where he studied Business Management . It was during his time at ANU, in 2004 that he became an avid reader of Harry Potter and developed an interest in the TV series Lost , which would later shape his career as both a writer and college professor .
=== Career ===
After completing his education, Yu began his professional career in business, working as a Marketing Officer at Urban Bank and later at BDO (Banco de Oro), two financial institutions. In these roles, he gained valuable experience in marketing, communications, and brand management, which would later inform his teaching and writing endeavors. His time in the banking sector honed his skills in strategic thinking, audience engagement, and storytelling, all of which would play a crucial role in his later success as a writer.
Yu eventually transitioned into a part-time writer and full time college professor , focusing on his passion for literature and business . In 2009, he published his debut novel, Legend of The 9, a young adult fictional novel. writing. Although the book was not a commercial hit, it gained a loyal following among Yu's friends and family, who appreciated its unique plot and character development. Despite not achieving widespread commercial success, Legend of The 9 was favored by those close to Yu, who praised its imaginative narrative and heartfelt themes of friendship and adventure. The positive reception from his personal circle motivated him to continue pursuing a career in writing.
In 2016, Yu was selected as the representative of De La Salle University at the Harvard Global Colloquium, a prestigious international forum that brings together representatives from academic institutions around the world. Yu’s participation in the event was marked by his discussions on business theories.
In addition to his writing, Yu has contributed numerous articles to the Manila Standard, one of the Philippines' leading newspapers. His articles focus on Business and Sports.
=== Key Achievements ===
https://manilastandard.net/author/juniuswyu
Contributor to Manila Standard: published numerous articles in the Manila Standard, covering business and sports.