Mushq
Company typePrivate
IndustryRetail, Fashion Brand
GenreClothing
Headquarters,
Number of locations
2.[1]
Area served
Worldwide
ProductsApparel
ParentWeavetex Trading
Websitemushq.pk

Mushq (Urdu: مشک) is a Pakistani fashion brand founded in 2018.[2] Mushq integrates traditional craftsmanship with contemporary design.[3]

History

edit

Mushq was founded by Weavetex trading in 2018, Its headquarters are located in Faisalabad.

The brand has expanded with two outlets: the Lahore store, which opened in 2023, and the Islamabad store, which launched in 2024.[4]

Collaborations

edit

Mushq x Sonam Bajwa and Ahsan Khan

Mushq appointed Sonam Bajwa and Ahsan Khan as the faces of its luxury lawn collection. [5][6]

Mushq xWahaj Ali

Wahaj Ali has been selected as the ambassador for Stardust by Mushq[7]

Mushq x Ayeza Khan

Ayeza Khan is the face of Dastan by Mushq, embodying a fusion of grace and heritage in their latest collection.[8][9]

Mushq x Sabeena Farooq

Sabeena Farooq, known as Haya, looks ethereal in a stunning photoshoot for Mushq, beautifully capturing the essence of the brand’s latest collection.[10]


References

edit
  1. ^ "Mushq Retailers".
  2. ^ "Top 10 Pakistani Brands For Clothes [September 2024]". myexclusivedeals. jaszmine. 19 June 2024.
  3. ^ "AMEEN KHAN". The News. Asif Khan.
  4. ^ "A Starry Affair". goodtimes. August 2023.
  5. ^ "Sonam Bajwa, Ahsan Khan spotted in sizzling photo-shoot". Nation.com.pk. Web Entertainment Desk. 23 February 2024.
  6. ^ "Sonam Bajwa and Ahsan Khan Ignite the Screen in the Upcoming Mushq Brand Collection". Style.pk. 22 February 2024.
  7. ^ "Fans disapprove Wahaj Ali's bold campaign clip, sparks debate". Samaa TV.
  8. ^ "Ayeza Khan Is a Diva Dreamy Shoot For Dastaan By Mushq". Style.pk. Hafsa. 18 June 2021.
  9. ^ "Ayeza Khan greets spring with vibrant colors in new photoshoot". Bol News. Retrieved 20 February 2023.
  10. ^ Syed Hassaan, Ahmed. "Sabeena Farooq AKA Haya Looks Ethereal in Breathtaking Shoot for Mushq". ProPakistani. Retrieved 26 May 2024.