Draft:Normals (design studio)

  • Comment: Which are the three best sources which establish the subject's notability? Interviews are not secondary sources, please ensure the references are independent of the subject and reliable publishers. Utopes (talk / cont) 20:23, 10 September 2024 (UTC)


Normals, stylized N O R M A L S, is a Berlin-based interdisciplinary studio of design and future studies.[1] Their work generally falls under the umbrella of design fiction or speculative design, and aims to create tangible representation of the future to support larger innovation efforts in the public sector and across industries.[2] To this end, the studio uses mixed design techniques with an output which can take the form of product prototypes,[3][4][5] immersive and interactive installations,[6] story driven animations,[7] computer generated imagery,[8] films,[9] books,[10] fictional public talks,[11][12] or participative games.[13]

References

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  1. ^ Balagtas, Phil (2024-06-05). Making Futures Work: Integrating Futures Thinking for Design, Innovation, and Strategy. "O'Reilly Media, Inc.". pp. 298–301. ISBN 978-1-0981-4886-7.
  2. ^ Scholz, Alexander (2018-10-11). "The fantastical futures of studio N O R M A L S and what we can learn from them". Friends of Friends / Freunde von Freunden (FvF). Retrieved 2024-09-18.
  3. ^ Brownlee, John (2016-02-10). "What Fashion Will Look Like When We Upload Our Brains To The Cloud". fastcompany.com. Retrieved 2024-09-13.{{cite web}}: CS1 maint: url-status (link)
  4. ^ Smith, Greg J. (2016-02-10). "A P P A R E L – Clothing in the age of data accumulation and machine learning". CreativeApplications.Net. Retrieved 2024-09-10.
  5. ^ Fanjul, Sergio C. (2021-11-08). "De sociedades ideales a pesadillas catastrofistas: así es como llevamos siglos imaginando el futuro". El País (in Spanish). Retrieved 2024-09-18.
  6. ^ "Red Dot Design Award: Molecular Futures". www.red-dot.org. Retrieved 2024-09-12.
  7. ^ "Behind the Scenes of the Artefact INWARDS". Futures Garden. Retrieved 2024-09-18.
  8. ^ "Drive to Zero 2024 - Exposition artistique". Drive to Zero 2024. Retrieved 2024-09-10.
  9. ^ Visnjic, Filip (2017-11-10). "The Future Fishing Training Program – N O R M A L S". CreativeApplications.Net. Retrieved 2024-09-10.
  10. ^ Michon, Aurélien R.; Flazinski, Cédric (2013). Normals. Paris: Normals. ISBN 978-2-9545994-0-3.
  11. ^ re:publica (2018-05-06). re:publica 2018 – Rajesh Laghari: Participative Cryptoeconomics — The Future Of Universal Income. Retrieved 2024-09-10 – via YouTube.
  12. ^ Menhert, Wenzel (2019-09-16). "Mehnert: Speculative Performance". www.ewi-psy.fu-berlin.de (in German). Retrieved 2024-09-18.
  13. ^ "SKULD – NODE20". NODE20 Forum for Digital Arts. Retrieved 2024-09-10.