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InFlavour is a three-day food and beverage expo held annually in Riyadh, Saudi Arabia, and is considered the largest, government-backed food and beverage event in Saudi Arabia.[1][2][3] InFlavour was created by Tahaluf in partnership with the Ministry of Environment, Water and Agriculture of Saudi Arabia (MEWA) in 2023.[2][4]
| InFlavour | |
|---|---|
| Status | Active |
| Genre | Food and Beverages |
| Venue | Riyadh Front Exhibition and Conference Center (RFECC) |
| Location(s) | Riyadh |
| Country | Saudi Arabia |
| Inaugurated | 29–31 October 2023 |
| Founders | Tahaluf |
| Attendance | 30,000+ (2023) |
| Website | inflavourexpo |
History
editInFlavour was created in 2023 by Tahaluf in partnership with Saudi Arabia's Ministry of Environment, Water, and Agriculture (MEWA),[1][2][3] and was held for the first time in Malham, Riyadh, Saudi Arabia at the Riyadh Exhibition and Convention Centre from 29 to 31 October 2023.[5][6][7] InFlavour is considered the largest government-backed food and beverage event in Saudi Arabia in terms of gross square meters and global prestige.[1][2][3]
The inaugural event attracted tens of thousands of visitors, being joined by 400 brands, 200 investors, and 200 speakers representing 143 countries across the three days.[8][9]
InFlavour 2023 hosted the Five-Star Pitch Fest, a three-day startup pitch competition that invited pioneers in food, tech, and hospitality.[8][3] The competition provided startups with the opportunity to compete for one of three awards: the Plant The Idea Award, the Flourishing Founder Award, and the InFlavour Award.[8][3]
At the InFlavour 2023 competition, A Dozen Cousins, a US-based natural food brand that makes products inspired by traditional Creole, Caribbean, and Latin American cuisines won the InFlavour Award of $30,000 as part of the Five-Star Pitch Fest competition.[10]
Speakers and partners
editInFlavour 2023 featured over 200 notable speakers and celebrities including Prince Khaled bin Alwaleed Al Saud, Manal Al Alem,[11] Marco Pierre White, and Miyoko Schinner.[8][12][13][14] InFlavour's sponsors and partners include government entities and brands including Lugmety,[15] PepsiCo, Pure Beverages Industry Company, Saudi Business Center, and the National Agricultural Development Company (Nadec).[14]
References
edit- ^ a b c "Saudi Arabia Prepares to Launch World's Largest Food Sustainability Expo". english.aawsat.com. Retrieved 2024-06-25.
- ^ a b c d "Riyadh to Host InFlavour 2023, Saudi Arabia's Biggest F&B Event Tomorrow". spa.gov.sa (in Arabic). Retrieved 2024-06-25.
- ^ a b c d e Bhat, Divsha (2023-10-16). "Saudi to host InFlavour Food and Beverage Expo in Oct'23". Retrieved 2024-06-25.
- ^ واس (2023-04-12). "المملكة تستضيف معرض الطهي العالمي "InFlavour" في أكتوبر المقبل". صحيفة سبق الالكترونية (in Arabic). Retrieved 2024-06-25.
- ^ "InFlavour expo in Riyadh tackles agricultural sustainability and food security". Arab News. 2023-10-29. Retrieved 2024-06-25.
- ^ "المملكة تستضيف معرض الطهي العالمي "InFlavour" في أكتوبر المقبل – صحيفة البلاد" (in Arabic). Retrieved 2024-06-25.
- ^ "Saudi Arabia provides taste of food to come at InFlavour expo". Arab News. 2023-10-30. Retrieved 2024-06-25.
- ^ a b c d "Final Day of InFlavour in Riyadh Celebrates Regional F&B Ecosystem". english.aawsat.com. Retrieved 2024-06-25.
- ^ "InFlavour Expo Continues Activities on Second Day". spa.gov.sa. Retrieved 2024-06-25.
- ^ "Final Day of InFlavour Celebrates Regional F&B Ecosystem as Winners of Food Start-Up Competition Confirmed". spa.gov.sa. Retrieved 2024-06-25.
- ^ هي, مجلة. "منال العالم ... مشاركتي المميزة بمعرض Inflavour في السعودية - مجلة هي". www.hiamag.com (in Arabic). Retrieved 2024-06-25.
- ^ "Global experts to share insights to boost F&B ecosystem in Riyadh". Arab News. 2023-10-28. Retrieved 2024-06-25.
- ^ "الرياض تستضيف معرض الطهي العالمي "إن فلافور" 29 أكتوبر | مجلة سيدتي". www.sayidaty.net (in Arabic). Retrieved 2024-06-25.
- ^ a b "Global Experts Ready to Share Insights at InFlavour to Help Elevate Regional F&B Ecosystem Next Sunday". spa.gov.sa. Retrieved 2024-06-25.
- ^ "Putting the spotlight on local cuisine". Arab News. 2023-10-31. Retrieved 2024-06-25.