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India Reloaded: Inside India's Resurgent Consumer Market is a 2015 book that was written by Dheeraj Sinha.[1] It was first published on July 24, 2015, through Palgrave Macmillan and examines India' consumer market.[2]
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| Author | Dheeraj Sinha |
|---|---|
| Language | English |
| Genre | Marketing |
| Publisher | Palgrave Macmillan |
Publication date | 2015 |
| Publication place | India |
| Media type | Print (Hardback) |
| ISBN | 978-1137367099 |
Summary
editIn the book Sinha reviews data from several outlets in order to examine success in the Indian consumer market. He also looks at several myths and contradictions surrounding this market and draws upon his own experiences.
Reception
editBrand Equity wrote a mostly favorable review, criticizing Sinha for utilizing "bland business terms" while commending him for the "range and breadth of sources from which Dheeraj draws his data points, and mines them for insight."[3] The Business Standard was mixed, writing "Some parts of the book are a bit tedious, especially when the author discusses political developments in great detail and describes Hindi films to show how popular culture reflects the changed thinking of consumers. But one thing is certain - if you want to understand the Indian mindset and how consumer psychology works, the book provides the on-ground realities and challenges for brands."[4] [5] [6]
References
edit- ^ Narayanan, Chitra (25 August 2015). "Marketers have been sent on a wild goose chase". Business Today. Archived from the original on 24 September 2015. Retrieved 16 October 2015.
- ^ Balakrishnan, Ravi. "Dheeraj Sinha debunks India's pet marketing beliefs in new book". The Economic Times. Archived from the original on 16 October 2015. Retrieved 16 October 2015.
- ^ "Book review: Dheeraj Sinha's 'India Reloaded'". The Economic Times. Archived from the original on 18 October 2015. Retrieved 16 October 2015.
- ^ Majumdar, Shyamal (5 October 2015). "The difference between affordable and cheap". Business Standard India. Business Standard. Archived from the original on 9 October 2015. Retrieved 16 October 2015.
- ^ "Book Review: India Reloaded by Dheeraj Sinha- Business News". www.businesstoday.in. 25 August 2015. Archived from the original on 1 July 2016. Retrieved 22 July 2020.
- ^ "Book review: Dheeraj Sinha's 'India Reloaded'". ETBrandEquity. Archived from the original on 18 October 2015. Retrieved 16 October 2015.