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Indix was a company based in Seattle, Washington, in the United States that was offering a cloud-based product information platform. It also built a broad and deep product catalog to enable mobile and desktop apps and websites to become product-aware. Indix provided access to APIs that enable developers to build product-aware applications. The big data startup was headquartered in Seattle with a product development office in Chennai and was founded in 2010 by former Microsoft executive Sanjay Parthasarathy.[1][2][3]
 | |
| Industry | Product intelligence |
|---|---|
| Founded | 2010 |
| Founder | Sanjay Parthasarathy |
| Fate | Sold, 2019 |
| Headquarters | Seattle, Washington, United States and Chennai, India |
Key people |
|
| Services | Cloud-based product intelligence platform |
Number of employees | 70 |
| Website | indix |
Background
editIndix's CEO and founder is Sanjay Parthasarathy.[4][5] Parthasarathy left Microsoft in 2009, where he worked for 19 years in an executive capacity, notably starting and running the company's Developer & Platform Evangelism Division from 2000 to 2007.[2] On retiring from Microsoft, he moved his family to India where he intended to launch a software company that would tackle key business problems facing companies in the changing world of commerce.[4][5] The company raised a successful angel investment round in the spring of 2012 and Parthasarathy subsequently established its headquarters in Seattle.[4][5]
Other co-founders of Indix include Sridhar Venkatesh, Rajesh Muppalla, Satya Kaliki and Jonah Stephen Jermiah.[6]
Indix was acquired by Avalara, a provider of tax compliance automation software on February 6, 2019.[7]
Services
editIndix's services are centered on proprietary algorithms that structure crawled product data and a data-as-a-service business model.[1][5]
The database offers coverage for most consumer retail product categories.[1] The database also includes many industrial and business-to-business products. Indix provides brands and retailers with access to data such as specifications, facets, availability, assortment, promotions, and real-time pricing information. Indix's infinite product catalog helps all client-facing digital media and environments become more product-aware.[1]
API
editThe Indix Product API utilizes a representational state transfer (RESTful) interface with 20+ endpoints including brand, store, category, product search, single product details, and product price history.[8] The API is intended to function as a tool for product assortment, price, catalog enrichment, etc. optimization to medium and large sized brands and retailers.[8] It is also meant to help developers build product-aware applications that connect consumers with the right product at the right time.[8]
Funding
editIn 2013 Indix raised a series A round of funding from Nexus Venture Partners and Avalon Ventures.[5][9] Last year the company raised $8.5 million in its series A-1 round.[10] Additional angel funding has come from Venky Harinarayan, S. Somasegar, and Anand Rajaraman of @WalmartLabs.[1]
In 2015 Indix raised $15 million in a Series B round led by Nokia Growth Partners and included participation from Nexus Venture Partners and Avalon Ventures.[11]
References
edit- ^ a b c d e Pankaj Mishra (January 14, 2014), Indix Is Building A Catalog Of Over 1 Billion Consumer Products To Help Brands Sell Better, TechCrunch, retrieved February 17, 2014
- ^ a b Taylor Soper (November 16, 2013), Ex-Microsoft exec launches Indix to help product managers make data-driven decisions, GeekWire, retrieved February 17, 2014
- ^ Brier Dudley (October 16, 2013), Ex Microsoft VP launches Indix product-intelligence platform, The Seattle Times: Brier Dudley's Business/Technology Blog, retrieved February 17, 2014
- ^ a b c Benjamin Romano (April 15, 2013), A Billion Prices and Counting: Big Data Ambition at Startup Indix, Xconomy, retrieved February 17, 2014
- ^ a b c d e Benjamin Romano (November 16, 2013), Indix Brings Big Data, Analytics, & Visualizations to Product Managers, Xconomy, retrieved February 17, 2014
- ^ Sonam Gulati (October 17, 2013), Nexus-backed enterprise startup Indix launches big data platform for brands & retailers, Techcircle, retrieved February 17, 2014
- ^ "Avalara Acquires Artificial Intelligence Technology and Expertise from Indix toAggregate, Structure, and Deliver Global Product and Tax Information".
- ^ a b c Mark Boyd (November 13, 2013), Indix Releases Alternative to Google Shopping API, Programmable Web, retrieved February 17, 2014
- ^ Liz Gannes (October 16, 2013), Indix Is an Index of All the World's E-Commerce Inventory, All Things Digital, retrieved February 17, 2014
- ^ Indix Raises Additional 8.5 million from Avalon Nexus to Build World's Largest Product Database for Brands, TechCrunch, retrieved June 30, 2015
- ^ Murphy, Ian P. "Indix raises $15 million in new funding". Retail Dive. Retrieved June 30, 2015.