Inside Films is a joint effort between Intel and Toshiba that focuses on creating social films. Founded in 2011, Inside Films has produced three social productions spanning three different genres.
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| Company type | Subsidiary |
|---|---|
| Industry | Entertainment |
| Founded | July 11, 2011 in Santa Clara and Irvine, California, USA |
| Defunct | August 14, 2013 |
| Parent | |
History
editOn July 11, 2011, a news release was released detailing plans for Intel and Toshiba to collaborate on a social film, Inside. The film would be released in episodic format, with each further episode's events being determined through social media.[1][2]
On July 24, 2012, the two companies again teamed up for another social film, The Beauty Inside.[3][4][5] The Beauty Inside won[6] a daytime EMMY award at the 40th Daytime Creative Arts Emmy Awards on June 14, 2013.
A third joint collaboration was announced on July 25, 2013, titled The Power Inside.[7][4][5][8]
Productions
edit- Inside (2011)
- The Beauty Inside (2012)
- The Power Inside (2013)
References
edit- ^ "Intel® and Toshiba Launch Social Media Film Project - "Inside"" (Press release). Santa Clara/Irvine, California: Intel. July 11, 2011. Retrieved August 25, 2018.
- ^ Karpel, Ari (11 July 2011). "Inside Intel And Toshiba's Social Film". Fast Company. Retrieved 25 August 2018.
- ^ "Toshiba and Intel Unveil 'The Beauty Inside' Global Social Film Project" (Press release). Irvine/Santa Clara, California: Intel. July 24, 2012. Retrieved August 25, 2018.
- ^ a b Bulik, Beth Snyder (13 November 2013). "What's Inside Intel/Toshiba's 'Beauty Inside'". Ad Age. Retrieved 28 March 2014.
- ^ a b Camp, Alexa (16 August 2013). "Intel & Toshiba Team Up for New Social Film The Power Inside Starring Harvey Keitel". Slant Magazine. Retrieved 28 March 2014.
- ^ "'Beauty Inside' wins Daytime Emmy". adage.com. Retrieved 2019-03-01.
- ^ "Intel® and Toshiba Push Boundaries of Branded Content with New Social Film "The Power Inside"" (Press release). Santa Clara, California: Intel. July 25, 2013. Retrieved August 25, 2018.
- ^ Voight, Joan (29 July 2013). "Intel and Toshiba Peddle Product Placement in Branded Film". Adweek. Retrieved 28 March 2014.
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