Lorraine Twohill is an Irish marketer who is the CMO of Google.
Early life
editLorraine Twohill is originally from Ireland. She attended Dublin City University and graduated with a joint honors degree in International Marketing and Languages. She currently[when?] lives in Palo Alto, California.[citation needed]
Career
editAfter graduating, Twohill worked for Burns Philp during the 1990s. She left the company to join the Government of Ireland's Bord Fáilte, where she managed operations for Italy from Milan and later oversaw operations for Northern Europe from Amsterdam.[1] Her first big advertising campaign was for Tourism Ireland, and she was part of the team responsible for developing what became an award-winning tourism website for the Irish government.[2][3] Twohill was later the head of marketing for the online travel agencies Dreamticket and Opodo.[4][1] She left Opodo, where she oversaw all marketing operations, in April 2003.[5]
In 2003, Twohill was hired as Google's first marketer located outside the United States. She held various roles in the company, including running Google's marketing efforts in Europe, the Middle East, and Africa. She ultimately was promoted to become head of global marketing in 2009.[6]
Incognito Controversy
editGoogle agreed to destroy billions of records to settle a lawsuit claiming it secretly tracked the internet use of people who thought they were browsing privately in its Chrome browser’s incognito mode. In 2019, Twohill wrote to CEO Sundar Pichai, “We are limited in how strongly we can market Incognito because it’s not truly private, thus requiring really fuzzy, hedging language that is almost more damaging.” [7]
Boards
editTwohill served on the board of Williams-Sonoma, Inc. from January 2012 to May 2017, and was named Adweek’s Grand Brand Genius.[8]
Twohill currently serves on the board of Palo Alto Networks since April 2019.[9]
References
edit- ^ a b Hunt, Joanne (18 May 2012). "There's more to a doodle when working for Google". The Irish Times.
- ^ Bacon, Jonathan (26 November 2014). "Profile: Lorraine Twohill, Google". Marketing Week.
- ^ O'Brien, Ciara (5 October 2023). "Google in Ireland: 'There's a whole force of Irish in the US who've come from the Dublin office'". The Irish Times.
- ^ Hall, Emma (7 August 2006). "Lorraine Twohill, 35". Ad Age. Crain Communications.
- ^ "Google hires Opodo's Twohill for marketing strategy". Campaign. Haymarket Media Group. 9 July 2003. ISSN 0008-2309.
- ^ "Technology: Google VP of Global Marketing Lorraine Twohill". Retrieved 4 October 2016.
- ^ "Google to destroy billions of private browsing records to settle lawsuit". Guardian. Retrieved 19 April 2024.
- ^ "Google Promotes Top Marketer Lorraine Twohill to Senior Ranks". Retrieved 4 October 2016.
- ^ "Palo Alto Networks Appoints Two New Members to Board of Directors". Palo Alto Networks. 15 April 2019.
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