Talk:Lorraine Twohill

Rewrite of Early life

Hi! Alana here, representing Google and planning to submit some requests related to the company here on Wikipedia. I am familiar enough with Wikipedia's conflict of interest rules to know that I should let others review my suggestions and not edit pages on my own. Thanks in advance to editors helping with the review process.

I'd like to start with the Lorraine Twohill article, which is underdeveloped. For my first request, I'd like to propose replacement text for the "Early life" section, which does not have any sources, isn't specific to her early life, and has a "when?" and a "citation needed" tag. Here's a copy of the text:

• Lorraine Twohill is originally from Ireland. She attended Dublin City University and graduated with a joint honors degree in International Marketing and Languages. She currently lives in Palo Alto, California.

I suggest replacing with the following, which is more complete and based on news sources:

• Twohill was born in Carlow, Ireland. Both of her parents were teachers, and her first job was stocking shelves at a local grocery store. Twohill earned a degree in international marketing and languages from Dublin City University in 1992. She also studied abroad in Spain for a year.

References

Thanks for taking a look. Since the text also covers her educational background, I suggest changing the section name from "Early life" to "Early life and education". You can see how this section fits within this draft, which shows additional text I hope to have reviewed. If you have any questions, just let me know, thanks! GoogleAB (talk) 20:29, 24 October 2024 (UTC)

Hi, many thanks for your request above. I agree that the text you have suggested represents an improvement on the current article text. The sourcing is also obviously first class.

My only concern is in relation to the comment her first job was stocking shelves at a local grocery store. My thoughts there are essentially as follows:

1) The information is non-encyclopaedic and ultimately of no real relevance.

2) Pretty much everybody did work of that sort (or comparable) when young.

3) I think there would be legitimate objections made that inclusion of that comment might be an attempt to install a narrative rather than being a purely factual inclusion.

So, with that exception I am happy for you to go ahead and implement the changes requested above. I should add, however, that I have not reviewed the longer draft that you link to (no doubt you will submit further requests in relation to that material in due course).

Hopefully the above notes are of assistance. Happy to discuss further if need be.

Kind regards, Axad12 (talk) 05:53, 25 October 2024 (UTC)

User:Axad12, thanks for reviewing this request and for providing helpful feedback. I appreciate the permission to update the article myself, but I would prefer for someone else to do so given my conflict of interest. If you or someone else could update the section, I'd appreciate your help. Thanks! GoogleAB (talk) 17:21, 28 October 2024 (UTC)

I am aware that you have a conflict of interest. I have nonetheless approved you to go ahead and make the changes. Axad12 (talk) 18:12, 28 October 2024 (UTC)

Just a brief note to say that I find your draft for the rest of the article to be exceptionally promotional and I'm surprised to see that you've found no space to include the material in the current Controversy section. Please note that there is no place for promotion on Wikipedia, and especially no place for Hagiography (which is how your draft currently reads). Axad12 (talk) 18:27, 28 October 2024 (UTC)

Career (before Google)

While I wait to see if an editor will update the article on my behalf based on the above request, I would like to propose some changes to the first part of the "Career" section, specifically this text:

• After graduation, Twohill worked as a brand manager for Burns Philp from 1992 to 1995. In 2000, she became the head of marketing at Dreamticket.com in London, and in 2001 she joined the European travel site Opodo also in the same role.

References

I have rewritten the content (using the same sources and others) to include a bit more detail about her early career, removing unconfirmed dates and adding mention of Bord Fáilte and Tourism Ireland.

I suggest replacing the above text with the following more comprehensive overview:

• After graduating, Twohill worked for Burns Philp during the 1990s. She left the company to join the Government of Ireland's Bord Fáilte, where she managed operations for Italy from Milan and later oversaw operations for Northern Europe from Amsterdam. Her first big advertising campaign was for Tourism Ireland, and she was part of the team responsible for developing what became an award-winning tourism website for the Irish government. Twohill was later the head of marketing for the online travel agencies Dreamticket and Opodo. She left Opodo, where she oversaw all marketing operations, in April 2003.

References

As I've stated previously, I would prefer not to edit her page myself because I have a conflict of interest. Can someone please review this request and update the page for me? I'd appreciate any help, thanks again! GoogleAB (talk) 22:52, 30 October 2024 (UTC)

 Done Encoded  Talk 💬 09:28, 2 November 2024 (UTC)

@Encoded: I appreciate your help here. Would you possibly be willing to review the text proposed above for the "Early life" section? I prefer not to edit the page myself even if given permission. I am also submitting another request for the "Career" section below. GoogleAB (talk) 21:11, 5 November 2024 (UTC)

Career (Google)

I would like to propose some changes for the next part of the "Career" section. Right now the second paragraph reads:

• In 2003, Twohill was hired as Google's first marketer located outside the United States. She held various roles in the company, including running Google's marketing efforts in Europe, the Middle East, and Africa. She ultimately was promoted to become head of global marketing in 2009.

References

This short overview is based on a single source, so I've expanded the overview of her work at Google to the following:

• Twohill joined Google as the head of marketing for Europe, the Middle East and Africa (EMEA) in 2003. She was the company's first marketer outside the U.S. Twohill started as one of twenty London-based employees and worked to expand Google's international presence. She grew the marketing department from two people in London to a network of offices across the region. Twohill helped open Google's first owned office in her native Ireland in 2004. As an early employee, she was responsible for marketing Google Search to businesses. While leading marketing for Google in EMEA, Twohill helped launch the first Doodle 4 Google competition in 2005 from London, which let children design their own versions of the company logo.

• In 2009, Twohill was named global head of marketing and became responsible for one of the most valuable brands in the world. In 2010, she launched Google's first-ever Super Bowl advertisement called "Parisian Love", which was made by Creative Lab, Google's in-house creative agency. Twohill worked with Sundar Pichai on a marketing initiative that made Google Chrome one of the world's top browsers. In 2014, Twohill was promoted to senior vice president of marketing. She oversaw the Google logo redesign in 2015.

References

This overview is more up to date (extending beyond 2009), based on credible news sources, and more comprehensive in terms of describing the work she has done at Google. I would prefer not to edit her page myself because I have a conflict of interest. I am asking other editors to review and update the article for me. Thanks again for your help! GoogleAB (talk) 21:11, 5 November 2024 (UTC)

I must say that some of the material included above seems to be exceptional trivial detail. Please note that this is an encyclopaedia article rather than a compendium of trivia. Axad12 (talk) 10:44, 6 November 2024 (UTC)

 Not done, as per response above. The material also resembles a resume, which is specifically prohibited in Wikipedia articles. Axad12 (talk) 23:13, 15 November 2024 (UTC)

More on work at Google

Hello again. I would like to suggest an additional update to the article's "Career" section. The above request is focused on Lorraine Twohill's work at Google from 2009 to 2015. For this request, I propose adding the following paragraph (as seen in this draft) which is focused on her responsibilities and more recent work for the company:

• According to Forbes, Twohill "manages a global team responsible for telling the evolving story of Google's brand, driving revenue growth, and helping billions of users discover and make the most of Google's products". She is responsible for getting her team involved at the early stages of product development and the marketing of core products including Google Search, Google Maps, platforms including Android and YouTube, hardware products including Pixel devices, and Google's latest artificial intelligence (AI) products, Gemini. Lorraine has been outspoken in encouraging consumer adoption of AI, and shared her thoughts in a Fortune op-ed on the importance of experimenting with AI. Campaign magazine has credited Twohill with playing "an important role in helping Google become the multibillion-dollar business it is today by marketing its expansion into new ventures and regions". At the 2022 Cannes Lions International Festival of Creativity, where the event's theme was "representing the underrepresented in creative work", Twohill launched Google's Accessible Marketing Playbook, which she said was open sourced to the industry to "make marketing work better for everyone".

References

Her article currently mentions an "incognito controversy". This is just a quote from an article that mentions her in passing and is not really about her. I'll let editors decide if mention of incognito should be kept but I think this proposed content could replace the sub-section or at least the heading should be removed. As I have said previously, I would prefer not to edit her page myself because of my conflict of interest. I am asking other editors to review and update the article for me. Thank you! GoogleAB (talk) 15:47, 15 November 2024 (UTC)

 Not done. Clearly entirely promotional in intent and wholly inappropriate for inclusion in an encyclopaedia. Axad12 (talk) 23:10, 15 November 2024 (UTC)

Early life and education

Hello! I'd like to propose some improvements to this article, which I am submitting on behalf of Google as part of my work at Beutler Ink. Previously, Alana at Google (User:GoogleAB) shared some draft content and submitted a few requests above. I plan to reference these in my suggestions for the entry, with changes I think are helpful from a Wikipedia perspective.

I'd like to revisit this request to improve the Early life section, which has the following unsourced text:

• "Lorraine Twohill is originally from Ireland. She attended Dublin City University and graduated with a joint honors degree in International Marketing and Languages. She currently lives in Palo Alto, California."

The request to replace unsourced and tagged text with appropriately sourced material seems reasonable. GoogleAB was given permission to edit the article directly, but no changes have been made to the article yet. Therefore, I'd like to submit another request to replace this low quality text with the following overview of the subject's early life and education:

• Twohill was born in Carlow, Ireland. Both of her parents were teachers, and her first job was stocking shelves at a local grocery store. Twohill earned a degree in international marketing and languages from Dublin City University in 1992. She also studied abroad in Spain for a year.

References

I think changing the section name from Early life to Early life and education is also reasonable, but I will let editors decide if the scope should be expanded. I generally avoid editing the main space directly, though I'd be willing in this case if I am similarly given permission by an uninvolved reviewing editor. Thanks in advance! Inkian Jason (talk) 19:33, 3 December 2024 (UTC)

Board service and recognition

Currently, the Boards section says:

• Twohill served on the board of Williams-Sonoma, Inc. from January 2012 to May 2017, and was named Adweek’s Grand Brand Genius. Twohill currently serves on the board of Palo Alto Networks since April 2019.

References

I propose replacing this text with the following, which removes mention of specific months and adds mention of her board role at Telegraph Media Group as well as her inclusion in two 'Silicon Valley 50' lists:

Twohill joined the board of directors of Telegraph Media Group in 2008, and became a director of Williams-Sonoma, Inc. in 2012. She was appointed to the board of directors of Palo Alto Networks in 2019.

Twohill was named Adweek magazine's 'Grand Brand Genius' in 2011. She was included in the Irish Technology Leadership Group's annual 'Silicon Valley 50' list of the top fifty Irish and Irish-American people in technology in 2012. In 2014, she was included in the same list and she also received an award for distinguished leadership.

References

Since the section (in the current version and with proposed changes) covers more than just board positions, I think changing the section name from Boards to Board service and recognition would be reasonable. Again, I'll let editors decide if the scope should be expanded here. Thanks again! Inkian Jason (talk) 20:10, 3 December 2024 (UTC)

Reply 3-DEC-2024

  Edit request partially implemented  

1. The Early life section was implemented, with certain insignificant details left out.
2. The Boards section was implemented, with non-notable awards omitted.

Regards,  Spintendo  01:29, 4 December 2024 (UTC)