Marrybrown Sdn Bhd (doing business as Marrybrown) is a Malaysian-owned multinational chain of quick service restaurants originated in Johor Bahru, Johor, Malaysia. Being one of the largest global halal fast food-establishments, the chain has since expanded to over 250 locations throughout Malaysia and across several countries.[1] The restaurant focuses on Malaysian and western dishes.[2]
 | |
| Company type | Private |
|---|---|
| Industry | Fast food restaurant |
| Founded | 1981 in Johor Bahru, Johor, Malaysia |
| Founders | Dato Lawrence Liew Datin Nancy Liew |
| Headquarters | Dewani Industrial Park, , |
Area served | Asia, Oceania, Africa, Middle East And Europe |
| Website | www |
History
editEarly beginnings
editMarrybrown was founded in 1981 by Lawrence Liew and Nancy Liew in Johor Bahru, Johor, Malaysia. As the banks were reluctant to provide the pair with a personal loan, the couple raised RM120,000.00 via their personal joint savings as well as by borrowing funds from their relatives and close friends.[3] The couple faced many challengers and obstacles to open their first outlet — as many of the shop owners are reluctant to lease their premise, while suppliers are only willing to provide their goods on a cash delivery services.[4]
The first restaurant was opened in 1981 in a small shop lot in Jalan Wong Ah Fook, Johor Bahru. The couple named their restaurant as "Marrybrown", three-syllable name, as it was perceived that the simple name has an international-concept, easy to pronounced and remembered. The three-syllable name is also common in the fast-food industry, as can be seen in KFC, McDonald's, and Burger King.[4][5]
Domestic and international growth
editAfter Marrybrown moved into franchising model in 1985, the chain began to experience rapid growth; currently, its franchise outlets form a majority of its operation.[3] After tapping the Malaysian market, the restaurant operated its first overseas Outlet in China in 1996. The company's local and abroad expansions were assisted by its halal-friendly approach as well as its incorporation of Malaysian menu, which were both managed to appeal many international consumers.[6]
International presence of Marrybrown franchises by year (including both former and currently operated countries) consist of the following:[7]
- Malaysia – 1981
- Singapore – 1990, 1995
- Brunei - 1990, 2014
- China – 1996
- India – 1999
- Sri Lanka – 1999
- Bahrain – 2000
- Kuwait – 2000
- Qatar – 2000
- Saudi Arabia – 2000
- United Arab Emirates – 2000
- Syria – 2005
- Tanzania – 2008
- Azerbaijan – 2009
- Maldives – 2011
- Indonesia - 2012
- Myanmar – 2013
- Thailand – 2015
- Sweden – 2020
- Australia – 2023
Menu and concept
editTo differentiate from the other early quick service restaurant in Malaysia that largely based on the American-menu (such as fried chicken and burgers), the restaurant began to introduced and combined Malaysian flavours to complement the western meals offered in the restaurant. It was the first Malaysian fast-food restaurant that included rice with the introduction of Nasi Marrybrown in 1986, followed by Nasi Lemak in 1989, Chicken Porridge in 1990 and Curry Noodles in 2006.[8][9] MarryBrown's menu also features Chicken rice, Bubur pedas, Nasi Kandar, fried bread, fish and chips, cheesy potato wedges, mashed potatoes and other beverages.[10]
In addition to the Malaysian and western cuisines, the chain would also introduced regionalised meals in its international locations. In the Indian Ocean nation of Maldives, the Marrybrown outlets in the country would include Tuna Burger and Curry Tuna Biryani; in India, 30% of its items would be tailored in accordance to the localised vegetarian selections.[8] In UAE, wrap, pasta and spicy rice included in the menu;[11] while churros and mozzarella sticks are served in Marrybrown's Swedish outlet;[12] and in its Tanzanian branch, wrap and veggie burger meals are available.[13]
Gallery
edit-
Marrybrown in Johor Bahru, Malaysia. -
A Marrybrown premise inside the Mlimani City shopping mall in Dar es Salaam, Tanzania -
Cradle seats in Pekanbaru, Indonesia. Marrybrown has designated a portion of their seating as cradle seats since 1996
External links
edit
References
edit- ^ "Malaysian Brands - Marrybrown". Matrade. 2024. Retrieved 15 May 2024.
- ^ "Marrybrown, a Johor-founded fast-food chain & its 41-year". Vulcan post. 2022. Retrieved 24 October 2022.
- ^ a b "MarryBrown – First Homegrown Fast Food Chain". Sparrows PH. 2019. Retrieved 24 October 2022.
- ^ a b "How Marrybrown went from being rejected by banks to Malaysia's largest home-grown fast-food chain". Rojakdaily. 2022. Retrieved 24 October 2022.
- ^ Hamid (18 January 2009). "Marrybrown's humble shop lot beginnings to global franchise branding". Halal Focus. Archived from the original on 24 March 2016. Retrieved 24 March 2016.
- ^ Hamid (18 January 2009). "Marrybrown's humble shop lot beginnings to global franchise branding". Halal Focus. Archived from the original on 24 March 2016. Retrieved 24 March 2016.
- ^ Norshahzura Mat Zuki (25 November 2014). "Terus kukuh pasaran antarabangsa" (in Malay). Sinar Harian. Archived from the original on 23 March 2016. Retrieved 24 March 2016.
- ^ a b "An asian twist to fast food". Rojakdaily. 2015. Retrieved 24 October 2022.
- ^ "Marrybrown's success story". Rojakdaily. 2013. Retrieved 24 October 2022.
- ^ "Marrybrown, a Johor-founded fast-food chain & its 41-year", Marrybrown.com, 2022, retrieved 25 October 2022
- ^ "Marrybrown online menu", Marrybrown UAE, 2022, retrieved 25 October 2022
- ^ "Marrybrown delivery", Uber Eats, 2022, retrieved 25 October 2022
- ^ "Marrybrown Menu Dar es Salaam & More", chickabouttown, 2022, retrieved 25 October 2022