Max Israel is an American entrepreneur and creative director based in Lisbon, Portugal.[1][2] He is known for founding Y.Chroma, a luxury menswear brand.[3][4][5][6]
Max Israel | |
|---|---|
 | |
| Alma mater | University of Washington, Bellevue College |
| Occupation(s) | Entrepreneur, Creative Director |
Early life and career
editIsrael attended Bellevue College. and later studied at the University of Washington.[7]
In 1994, Israel founded his first business, Bridgehouse Foods International, a distributor of industrial food ingredients. He sold the company in 2005.
In 2002, he founded Gymboree Play & Music franchise systems.[8]
Career
editIn 2002, Israel founded Customerville, a Customer Experience Management platform which emphasized visual design.[9][10][11] Many of the underlying behavioral science and design principals were presented in his 2018 book, Design-driven Feedback.
Customerville was acquired in 2021 by IFS, where Israel also served as the Global Creative Director and Customer Experience Strategy Officer.[12]
In 2023, Israel founded Y.Chroma, a luxury menswear fashion brand that caters to middle-aged men. The brand is known for its focus on clothing designed for Generation X men, and in particular for its use of color.[13][14][15][16][17]
References
edit- ^ Jones, John Russel (2024-02-07). "New York Men's Day Autumn/Winter 2024/25 Preview". MR Magazine. Retrieved 2024-07-02.
- ^ "Embrace a new color and revitalize your closet and your life". The Manual. 2023-09-20. Retrieved 2024-07-02.
- ^ "Designer Max Israel Menswear is Inspired by Mid-Life Crisis". lifeminute.tv. Retrieved 2024-07-02.
- ^ US, FashionNetwork com. "Y.Chroma launches first-ever pop-up at Rothmans NY". FashionNetwork.com. Retrieved 2024-07-02.
- ^ Jones, John Russel (2024-05-09). "Y.Chroma t Launch First-ever Pop-up Retail Experience at Rothmans NY". MR Magazine. Retrieved 2024-07-02.
- ^ Gray, Lauren (2024-04-29). "10 Signs You Need to Get Your Clothing Tailored". Best Life. Retrieved 2024-07-02.
- ^ https://www.linkedin.com/in/maxisrael/
- ^ Gergen, Christopher; Vanourek, Gregg (2011-01-04). Life Entrepreneurs: Ordinary People Creating Extraordinary Lives. John Wiley & Sons. ISBN 978-1-118-04742-2.
- ^ krystyna (2021-08-13). "IFS przejmuje Customerville". L-Systems (in Polish). Retrieved 2024-07-02.
- ^ "Max Israel, Author at IFS Blog". IFS Blog. 2022-03-21. Retrieved 2024-07-02.
- ^ https://www.enterprisetimes.co.uk/2021/07/19/ifs-buys-cx-platform-customerville/
- ^ IFS. "IFS acquires Customerville". www.prnewswire.com (Press release). Retrieved 2024-07-02.
- ^ Hargrove, Sydney (2024-02-19). "On The Scene: Highlights from New York Men's Day 2024". The Knockturnal. Retrieved 2024-07-02.
- ^ "New York Fashion Week: Menswear designers offer age-defying looks". Mintlounge. 2024-02-12. Retrieved 2024-07-02.
- ^ "New York Men's Day Fall 2024 Offers an Eclectic Assortment". WWD. 2024-02-10. Retrieved 2024-07-02.
- ^ https://www.reuters.com/lifestyle/new-york-fashion-week-menswear-showcases-age-defying-designs-2024-02-09/
- ^ Palmieri, Jean E. (2024-01-09). "New York Men's Day to Return Feb. 9". WWD. Retrieved 2024-07-02.