Y.Chroma is a European menswear brand founded in 2022. The brand is known for its focus on clothing designed for Generation X men, and in particular for its use of color.[1][2]
| Company type | Private |
|---|---|
| Industry | Clothier |
| Founded | 2022 |
| Headquarters | Lisbon, Portugal |
| Products | Men's Luxury Clothing |
Overview
editY.Chroma was founded by Max Israel in 2022.[3] The company is headquartered in Lisbon, Portugal.[4][5]
The brand mainly designs clothing for Generation X men.[6][7][8][9]
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Y.Chroma launched its first collection in 2022.[10] Their product line includes shirts, pants, jackets, and athleisure wear.[11][12][13][14][15][16][17][18][19][20][21]
In 2024, Y.Chroma launched its first retail presence in New York City, in collaboration with Rothmans NY.[22][23]
References
edit- ^ Greene, Jenna (2024-02-10). "Y.Chroma Fall 2024 Men's Ready-to-Wear Collection". WWD. Retrieved 2024-06-24.
- ^ Hayhoe, Beau. "The 12 best dress pants for men in 2024". Business Insider. Retrieved 2024-06-24.
- ^ "Embrace a new color and revitalize your closet and your life". The Manual. 2023-09-20. Retrieved 2024-06-24.
- ^ Nishimura, Kate (2023-10-27). "Y.Chroma Launches Men's Denim Fighting 'Midlife Forgettability'". Sourcing Journal. Retrieved 2024-06-24.
- ^ "New York Men's Day Fall 2024 Offers an Eclectic Assortment". WWD. 2024-02-10. Retrieved 2024-06-24.
- ^ "Y.Chroma Apparel - Y.Chroma, Parada Alto de São João 17-A porta E, 1900-053 Lisboa". retto.pt. Retrieved 2024-06-24.
- ^ "New York Fashion Week menswear showcases age-defying designs". Reuters.
- ^ "The Best Shackets for Cozy Fall Style - Maxim". www.maxim.com. 2023-10-09. Retrieved 2024-06-24.
- ^ "Looking cool in 2024 with these summer trends". The Manual. 2024-05-25. Retrieved 2024-06-24.
- ^ "Addtal Media Case: Y. Chroma". Addtal. Retrieved 2024-06-24.
- ^ "18 Breezy Short Sleeve Shirts to Wear All Summer Long". Men's Health. 2023-07-14. Retrieved 2024-06-24.
- ^ Team, The Impression (2024-02-07). "Y.Chroma". The Impression. Retrieved 2024-06-24.
- ^ "Y Chroma | Fall 2024 Presentation". www.flaunt.com. Retrieved 2024-06-24.
- ^ "NYFW: Y.Chroma Fall 2024 Collection". KOLOR MAGAZINE. 2024-02-11. Retrieved 2024-06-24.
- ^ MAGAZINE ®, OUCH! (2024-02-17). "Y. Chroma FW 2024". Ouch! Magazine. Retrieved 2024-06-24.
- ^ "Y.CHROMA APPAREL Promo Code — 10% Off in June 2024". Dealspotr. Retrieved 2024-06-24.
- ^ "Stay comfortable with clothing between seasons". The Manual. 2024-03-28. Retrieved 2024-06-24.
- ^ Cooper, Cole. "Best Wide-Leg Shorts for Men". AskMen. Retrieved 2024-06-24.
- ^ "45 Best Last-Minute Valentine's Day Gifts That Will Steal the Show". Men's Health. 2024-02-08. Retrieved 2024-06-24.
- ^ "Pick up these underrated heroes of the closet". The Manual. 2024-02-28. Retrieved 2024-06-24.
- ^ "55 Thoughtful Father's Day Gifts Dad Will Actually Use". Men's Health. 2024-06-12. Retrieved 2024-06-24.
- ^ "Y.Chroma, Rothmans NY collaborate for pop-up experience". Chain Store Age. Retrieved 2024-06-24.
- ^ Hendriksz, Vivian (2024-05-10). "Y.Chroma launches debut pop-up retail experience at Rothmans NY". FashionUnited. Retrieved 2024-06-24.
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