Pizza 4P's is a pizza chain based in Ho Chi Minh City, Vietnam.[1][2][3] Founded in 2011 by Japanese entrepreneurs Yosuke Masuko and Sanae Takasugi, the company operates 32 locations in Vietnam, Cambodia, India, and Japan.[4][5] The company takes a farm-to-table approach to pizza, operating a dairy in Đơn Dương district to produce its own cheese.[1][6]

Pizza 4P's
Founded2011; 13 years ago (2011)
HeadquartersHo Chi Minh City, Vietnam
Number of locations
32 stores (2024)
Revenue
  • Increase US$35M (2023)

The company offered a "bun dau mam tom" pizza with fermented shrimp sauce in 2019.[7][8] In Cambodia, it offers a num banhchok pizza with a yellow kroeung, coconut milk and prahok sauce, freshwater fish, cheese, peanuts, water celery, basil, water mimosa, banana blossoms, water hyacinths and sesbania flowers.[9]

Private equity firm Mekong Capital invested in Pizza 4P's in 2019 as part of its Mekong Enterprise Fund III, exiting the investment in 2022.[10][11]

References

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  1. ^ a b "How a Japanese couple's idea of oneness spread pizza across Vietnam". Nikkei Asia. Retrieved 2024-05-25.
  2. ^ Ives, Mike (2014-04-03). "In Vietnam, Pizza From Farm to Table". The New York Times. ISSN 0362-4331. Retrieved 2024-05-25.
  3. ^ VnExpress. "Pizza 4Ps profits exceed pre-pandemic levels". VnExpress. Retrieved 2024-05-25.
  4. ^ Tran, Hao (2016-11-12). "How the Team Behind the Iconic Pizza 4P's Brand Plans to IPO by 2020". Vietcetera. Retrieved 2024-05-25.
  5. ^ "Fancy a four flowers or ginger fried pork pizza?". BBC News. 2017-05-21. Retrieved 2024-05-25.
  6. ^ Lockhart, Katie (2020-06-04). "A Vietnam factory is producing some of Asia's best cheese". CNN. Retrieved 2024-05-25.
  7. ^ VnExpress. "Sellout say some, but pungent, strong-smelling pizza sells out". VnExpress. Retrieved 2024-05-25.
  8. ^ "Opinion: Bún Đậu Mắm Tôm Pizza? Thank U, Next". Saigoneer. Retrieved 2024-05-25.
  9. ^ Simala, Pan (5 July 2022). "Num banh chok pizza a new fusion hit". The Phnom Penh Post. Retrieved 16 September 2023.
  10. ^ "Vietnamese PE Mekong Capital invests in restaurant chain Pizza 4P's". DealStreetAsia. Retrieved 2024-05-25.
  11. ^ VnExpress. "Mekong Capital exits Pizza 4P's". VnExpress. Retrieved 2024-05-25.