RimZim is a brand of masala (mixed spice) soda currently owned and marketed by Coca-Cola in India.[1][2] The brand was originally part of Parle Bisleri since its launch in the 1980s and was sold to Coca-Cola along with Thums Up, Limca, Citra and Gold Spot to Coca-Cola in 1993. Apart from Thums Up and Limca, the rest of the Parle brands were withdrawn from the market by its new owners. In 2012, Coca-Cola announced that it was reviving RimZim for the North India market where it had a strong base when withdrawn.[3]
References
edit- ^ "Bisleri to register Maaza brand in eastern Europe". The Hindu Business Line. 16 September 2008. Retrieved 15 August 2012.
- ^ "Southside story". The Hindu Business Line. 21 February 2002. Retrieved 15 August 2012.
- ^ "Coca-Cola to relaunch RimZim of '80s". The Times of India. 15 August 2012. Retrieved 15 August 2012.