Saloni Malhotra is the founder and CEO of DesiCrew, an IT-enabled service company that provides back-office and support services in rural areas of Tamil Nadu and Karnataka, India.[1] She has worked to establish Business Process Outsourcing (BPO) companies in rural parts of the states and employ previously inexperienced and untrained people from small villages.[2][3]
Saloni Malhotra | |
|---|---|
| Nationality | Indian |
| Education | Engineer, University of Pune |
| Occupation | CEO |
| Organization | DesiCrew |
| Known for | Establishing rural BPOs in India. |
Career
editSaloni did her engineering from University of Pune in state of Maharashtra[citation needed]. She started her career in an interactive media startup, Web Chutney based in Delhi. She came into contact of Professor Jhunjhunwala of TeNet group, IIT Madras and came up with this idea.
It's not very different except of course, the 'rural' perspective. It's like any other BPO that functions with people in rural areas. We work with IT/ITES companies, insurance, new media and mobile-based clients. When we looked around, we saw that a lot of BPOs hire people from rural areas and realised that people have to migrate to work here. So, we decided to take the jobs to them.
Her company DesiCrew been recognized for this innovative approach.[4] DesiCrew has rural delivery centers in the Indian southern states of Tamil Nadu, Karnataka and Gujarat, and employs 900-odd people from these villages.[5] She currently is on the Board of Directors of DesiCrew.[6]
Awards
edit- Nominated : MTV Youth Icon 2008[citation needed]
- Facilitated in the presence of the President of India by the CII.
References
edit- ^ a b "Saloni Malhotra, DesiCrew". Stree Shakti. Retrieved 1 July 2012.
- ^ "Social Entrepreneurship – Interview with DesiCrew (Rural BPO) Founder". PluGGd.in. 28 July 2009. Archived from the original on 6 September 2012. Retrieved 13 May 2010.
- ^ "In India, Rural Workers Run Call Centers". United States: ABC News. 4 June 2008. Retrieved 13 May 2010.
- ^ "Aye, aye, C@ptain". Business Line. 26 October 2007. Retrieved 13 May 2010.
- ^ a b "Desi Girl". The Hindu. 29 March 2012. Retrieved 1 July 2012.
- ^ "Rendeveous with Saloni Malhotra". Indiafusion. 5 March 2011. Retrieved 1 July 2012.