SupermodelMe is a multi-platform reality series in which a number aspiring models of Asian heritage compete for a chance to launch their career in the fashion industry.[1][2]

Supermodel Me
Created byKaren Seah
Presented byCharmaine Harn (1-2)
Lisa Selesner (3-5)
Cindy Bishop (6-present)
JudgesLisa Selesner (3-5)
Dominic Lau (3-5)
Ase Wang (3-present)
Yu Tsai (6-present)
Catriona Gray (6-present)
Hanli Hoefer (6-present)
Theme music composerDave Tan
Country of originHong Kong (4)
Malaysia (5)
Singapore (1-3, 6-current)
Original languageEnglish
No. of seasons6
No. of episodes68
Production
Executive producerKaren Seah
Running time21-23 minutes(season 1-2)
60 minutes(current)
Original release
NetworkAXN Asia (season 1, 6-current)
KIX (season 2-3)
Diva Universal (season 4-5)
ReleaseJune 16, 2009 (2009-06-16) –
present (present)

Created by Karen Seah and produced by Refinery Media, SupermodelMe has run for three seasons and received nominations for "Best Cross-Platform Content" at the Asian Television Awards 2012[3] and "Best Non-Fiction" at the International Digital Emmy Awards in 2013.[4]

The series was hosted by Singaporean model Charmaine Harn in its first two seasons. VJ and international Supermodel Lisa Selesner assumed the role of host from the third season onwards. The brand new season is presented by Cindy Bishop, a Thai model and the former host of Asia's Next Top Model.

Show format

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Seasons 1 to 2 were 30-minute episodes and from Season 3, the show graduated to 60-minute episodes on cable, although on MediaCorp Channel 5, 30-minute episodes were specially produced.[5] Throughout the series, the contestants are housed together under one roof and made to go through a series of tasks and photo-challenges, most of which bear a strong sporting and competitive angle. Each episode, one contestant is eliminated before a panel of judges until the winning model is chosen from a final three.[6][7][8]

Show logo used from 2013 to 2014

Transmedia presence

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Supermodelme is an English language multi-platform, reality-based entertainment programme available across television, the internet and on mobile.[9][10] Along with weekly television episodes, viewers can follow online webisodes that feature behind-the-scenes footage, extended footage and deleted scenes.[11] Mobile content ranges from introductory biographies of the models to weekly "Confessional" videos. Supermodelme's cross-platform efforts earned it a nomination and "Highly Commended" position for "Best Cross-Platform Content" at the Asian Television Awards 2012,[3] coming in behind CNN-IBN's "The Citizen Journalist Show".

Other technology integration

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In 2010, Supermodelme became the first television showout of Asia to ink a deal with popular location-based application Foursquare.[2][12] The collaboration saw the integration of brands such as DKNY Jeans, with followers of the branded Supermodelme game rewarded with discounts for every virtual ‘Check-In’. In 2011, Refinery Media entered into a partnership with Google's YouTube[13] to distribute Supermodelme content on its site. Refinery Media also pioneered the use of “Hyperspot technology” with its integration into the show's website Supermodelme.tv.[14] The use of “Hyperspot technology” on Supermodelme.tv allowed viewers to attain immediate information and access to whatever brands, products etc. they saw on screen while watching content on the website.[15][16]

Episodic breakdown

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Sports & Action

Each episode, the models undertake a sports or action-oriented task that pits them against one another in a bid to determine one winner. The winner may receive prizes, rewards or in some cases, extra camera shots or time in their Photo Challenges.[17][18] Following each task is a Photo Challenge, which is the key elimination element of the show. Here, the contestants are given a set number of camera shots to obtain their best picture for judging.[17][18] The photo shoots require the utilization of skills acquired from the respective preceding physical tasks. After the photo challenge is over, the contestants will face Supermodelme's celebrity judging panel that will provide feedback on their performance and photographs and proceed to eliminate one contestant.[17][18]

Judges

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Judge Seasons
1
(2009)
2
(2011)
3
(2012)
4
(2013-2014)
5
(2014-2015)
6
(2021)
Charmaine Harn Main
Olivier Henry Main
Geoff Ang Main
Grace Lee Main
Jeanette Ejlersen Main
Elisabeth Gwee Main Guest
Terence Lee Main
Lee Zhuan Guest Main
Lisa Selesner Main
Ase Wang Main
Dominic Lau Main
Sharon Lim Main
Kim Robinson Guest Main
Cindy Bishop Guest Main
Yu Tsai Main
Catriona Gray Main
Hanli Hoefer Main

Series evolution

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Season 1 of Supermodelme was initially produced for online consumption with 20 webisodes of 10–12 minute lengths and was broadcast on the website Supermodelme.tv. The show was subsequently picked up by cable channel AXN,[19] reformatted for television broadcast and shown in 27 countries.

Season 2 saw Lionsgate's Celestial Tiger Entertainment co-produce Supermodelme for television broadcast in high definition. Weekly 30-minute episodes debuted on KIX and MediaCorp while the series retained its digital content and transmedia presence with accompanying webisodes and mobisodes.

Season 3 (Supermodel Me: Fast & Furious) of Supermodelme was co-produced through a tri-party deal between Celestial Tiger Entertainment, MediaCorp TV and Refinery Media. It saw the introduction of Lisa S., a new host.[20]

Season 4 (Supermodel Me: Femme Fatale) and Season 5 (Supermodel Me: Sirens) have aired, launches on Diva (Asian TV channel) and Azio TV.[21][22] Season 5 was take place in Malaysia.[23]

The newest Season 6 (Supermodel Me: Revolution) started to air in October 2021 after a seven-year hiatus, with the shooting location being moved back to Singapore. The previous judging panel are mostly replaced by the judging panel of Asia's Next Top Model, with Thai model Cindy Bishop appointed as host and head judge, and Yu Tsai appointed as creative consultant. Ase Wang will return to the judging panel for the fourth time. The show will also mark as the debut of Catriona Gray and Hanli Hoefer in the show's judging panel.[24] Asia's Next Top Model Dana Slosar and Monika Santa Maria were added as the task master.[25]

Partnerships

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In 2010 Celestial Tiger Entertainment, the Asian arm of Lionsgate, entered into a partnership with Refinery Media to produce Season 2 and 3 of Supermodelme while additionally securing the rights to broadcast Season 1.

It was announced in 2012 that Supermodelme would make its first foray into China through Sohu and Qiyi and the United States via MYX TV, with the network purchasing the rights to all three seasons of the series.[26] In addition, Supermodelme announced in July 2012 a collaboration with Audi Fashion Festival (AFF) 2013[27] – the largest annual fashion event in Singapore.[28]

Seasons

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Season Season Premiere Date Winner Runner-up Other contestants in order of elimination Number of contestants Destination(s) Ref.(s)
1
Singapore
16 June 2009 Evelyn Leckie Christabel Campbell Helen Swale, Emilia Soh, Yuen Sze Jia, Ciara Schmalfeld, Jenny Fuglsang, Fiona Thomas, Anna Syuhada, Kathlene McKinney 10 None [29][30]
2
Singapore
17 March 2011 Avalon Haloho Melinda Widjanarko Niki Niu (quit), Syakella Jazmyn Saiden, Roshni Kaur Soin, Emiko Thein & Anny Lou, Kiani Lee, Elizabeth Moulden, Tanja Widing, Rosie Choovichian, Kym Toussaint 12 Bali [31][32]
3
Singapore
13 March 2012 Tiffany Warne Nansi Sanya Petrina Ann Pinto, Lynn Yang Wolf (disqualified), Lila Swain, Charlotte Beck, Danielle Lim, Isabelle Du, Venus Hung, Deanna Ibrahim, Jacqueline Milner, Asha Cuthbert 12 None [33][15]
4
Hong Kong
18 November 2013 Katherine Rigby Sasha Quahe Karina Curlewis, Stephanie Shen, Chloe Lane, Georgie Gampang-Millar, Ashleigh Martin, Dominique Nguyễn, Roelene Coleman, Yumika Hoskin, Lilly Nguyễn, Ying Liu 12 Macau [34][35]
5
Malaysia
24 November 2014 Alexandria Brouhard Gabriela Leonardo Nadia Christian, Francine Zauner, Irish Ong, Kea Lee, Nicole Söderström, Jasmine Ng, Sharin Keong, Shi Lim, Victoria Blom, Rafaella Leonardo 12 None [36][37]
6
Singapore
11 October 2021 Nguyễn Quỳnh Anh Nikki de Moura Claire Lee, Cassandra Laforteza, Wiwi Nguyễn, Jennifer Fredin, Prisca Klose, Melanie Fernandez, TJ Bennett, Isabelle Zhang, Zeline Prabowo, Hannah Cheng-Bradshaw 12 None [24][38]

Contestants per country

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This is the list of each contestants that competed in Supermodel Me, each country has 1-3 representatives per edition.

SupermodelMe contestants per country
Country/Region Season
1 2 3 4 5 6
  Australia Evelyn Alice Leckie

Fiona Thomas Helen Swale

Avalon Haloho Sinabutar

Elizabeth Moulden Kiani Lee Kym Toussaint

Tiffany Leigh Warne

Lilanette Swain

  China Anny Lou Yu Jie

Niki Niu[a]

Stephanie Shen

Ying Liu

Isabelle Zhang Tian Yi
  Hong Kong Asha Cuthbert

Venus Hung

Katherine Rigby Tiffany Jane
  India Roelene Coleman
  Indonesia Melinda Widjanarko Francine Zauner Zeline Prabowo
  Japan Yumika Hoskin Gabriela Leonardo

Rafaella Leonardo

  Malaysia Anna Syuhada

Yuen Sze Jia

Syakella Jazmyn Deanna Ibrahim Georgie Millar Kea Lee Prisca Klose
  Myanmar Lynn Yang Wolf[b]
  Philippines Jacqueline Milner Karina Curlewis Irish Ong

Jasmine Ng

Cassandra Laforteza

Melanie Fernandez

Nikki de Moura

  Singapore Christabel Campbell

Emilia Soh

Emiko Thein

Roshni Soin

Danielle Lim

Petrina Ann

Ashleigh Martin

Sasha Quahe

Sharin Keong

Shi Lim

Claire Lee

Hannah Cheng-Bradshaw

  South Korea Jenny Fuglsang Alexandria Brouhard

Nadia Christian

  Thailand Kathlene McKinney Rosie Choovichian

Tanja Widing

Charlotte Beck

Nansi Sanya

Chloe Lane Nicole Söderström

Victoria Blom

Jennifer Fredin
  USA Ciara Schmalfeld
  Vietnam Isabelle Du Dominique Nguyen

Lilly Nguyen

Nguyễn Quỳnh Anh

Wiwi Nguyễn

   The contestant in bold won in her respective season.

   The contestant in italic placed as a runner-up in her respective season.
  1. ^ The contestant decided to quit the competition.
  2. ^ The contestant was disqualified in her respective season.

Distributions

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Supermodelme has distribution in 13 countries across the globe with a cable television reach of about 30 million people. It is also available all over the world (except China) on Netflix, in original language (English) and subtitles.

Country Provider
Singapore MediaCorp Channel 5, Singtel Mio TV, Celestial Tiger, KIX
Malaysia Astro, Celestial Tiger, KIX
Korea Celestial Tiger, KIX
Philippines Skycable, Celestial Tiger, KIX
Indonesia Indovision, Centrin TV, Skynindo, Groovia TV, Aora, OkeVision, Celestial Tiger, KIX
Cambodia Celestial Tiger, KIX
Vietnam Celestial Tiger, KIX
Thailand bbtv, 1-Sky, Celestial Tiger, KIX
Hong Kong TVB Pearl, bbtv, now TV
USA DIRECTV, Myx TV, RCN, Time Warner Cable, Cox
China Sohu.com, Qiyi.com

References

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  1. ^ "Refinery Media Launches SupermodelMe.tv in MOU Signing with Exploit Technologies Pte. Ltd". A STAR (Agency for Science, Technology and Research) archived by Refinery Media Singapore. Retrieved May 15, 2009.
  2. ^ a b "Refinery Media to Ink Deal with Foursquare". Singapore Business Review archived by Refinery Media Singapore. Retrieved May 29, 2010.
  3. ^ a b "Asian Television Awards 2014". Ata.onscreenasia.com. Archived from the original on 13 November 2012. Retrieved 15 November 2014.
  4. ^ [1] Archived September 29, 2013, at the Wayback Machine
  5. ^ "Singapore Players". TBI ASIA archived by Refinery Media Singapore. Retrieved November 1, 2010.
  6. ^ "Crossing Continents". Channel 21 (German TV network) archived by Refinery Media Singapore. Retrieved December 1, 2010.
  7. ^ "Model Ways". Elle archived by Refinery Media Singapore. Retrieved March 1, 2012.
  8. ^ "Two Half-Filipina Girls Make Reality Drama in SupermodelMe Season 3 More "Intense"". Philippine Entertainment Portal archived by Refinery Media Singapore. Retrieved April 4, 2012.
  9. ^ ""Refining for the US and China: Singapore's Refinery Media breaks into the US and China with SupermodelMe"". Celestial Movies archived by Refinery Media Singapore. Retrieved March 2, 2012.
  10. ^ "In Brief: Goldheart, Refinery Media, IProperty". MARKETING INTERACTIVE archived by Refinery Media Singapore. Retrieved March 12, 2012.
  11. ^ "The Return of the Stars". Yeoh Tiong Lay Magazine archived by Refinery Media Singapore. Retrieved December 1, 2014.
  12. ^ "Tech in Asia". Retrieved 15 November 2014.
  13. ^ "Supermodelme". Refinery-media.com. Retrieved 15 November 2014.
  14. ^ "In The News". Etpl.sg. Retrieved 15 November 2014.
  15. ^ a b "Asian Fashion Takes Centerstage with New Series SupermodelMe on MYX TV". DIGITAL JOURNAL archived by Refinery Media Singapore. Retrieved February 4, 2012.
  16. ^ "Lisa S. 华丽背后。Behind the scenes of SupermodelMe with Lisa S." iWeekly Trends archived by Refinery Media Singapore. Retrieved February 9, 2012.
  17. ^ a b c "Model Competition Instant Hit". Campaign Asia magazine archived by Refinery Media Singapore. Retrieved May 1, 2011.
  18. ^ a b c "Model Life". FHM Malaysia archived by Refinery Media Singapore. Retrieved July 23, 2011.
  19. ^ "Pressbox: Error". Pressbox.co.uk. Retrieved 15 November 2014.
  20. ^ "SupermodelMe Season 3: A Date with the Enigmatic Lisa S." CAMPUS MAGAZINE archived by Refinery Media Singapore. Retrieved December 16, 2011.
  21. ^ ""SupermodelMe" S4 Launches on DIVA Channel". Diva (Asian TV channel) archived by Refinery Media Singapore. Retrieved December 16, 2011.
  22. ^ "SupermodelMe Season 5: Sirens Return". Azio TV (archived by Refinery Media Singapore). Retrieved December 10, 2014.
  23. ^ "SupermodelMe Season 5, Sirens Return SupermodelMe Places KL on the Centrestage". The Malaysian Insider (archived by Refinery Media Singapore). Retrieved November 24, 2014.
  24. ^ a b Severo, Jan Milo. "Catriona Gray joins Asian reality show 'SupermodelMe' as judge". Philstar.com. Retrieved 2021-07-10.
  25. ^ "Supermodel Me (Season 6) Host & Judges". Supermodel Me. Retrieved September 8, 2021.
  26. ^ "Refining for the US and China". Onscreenasia.com. Retrieved 15 November 2014.
  27. ^ "Supermodelme » audi fashion festival". Supermodelme.tv. Archived from the original on 29 November 2014. Retrieved 15 November 2014.
  28. ^ "Grand Prix Mega Party: Podium Lounge Singapore 2014". luxury insider archived by Refinery Media Singapore. Retrieved October 13, 2014.
  29. ^ "Leckie a class act on and off runway". The West Australian. November 2013. Retrieved November 1, 2013.
  30. ^ "Online Modelling Competition Show Starts Second Season". Her World. 15 March 2011. Retrieved March 15, 2011.
  31. ^ ""Saya Batak, Horas!"". Jawa Pos. Retrieved March 11, 2012.
  32. ^ "Avalon 'SupermodelMe' Bagi Tips Jadi Model Sukses". Tribun Network. Retrieved March 25, 2012.
  33. ^ "Supermodel Me Season 3 winners - Tiffany Warne / Nansi Sanya / Asha Cuthbert announced by Lisa S. in the most widely broadcast season". Retrieved 11 June 2012.
  34. ^ "Model contestants fight to win". AsiaOne. 6 February 2014. Retrieved February 6, 2014.
  35. ^ "PRESTIGE Supermodel Me Winner Femme Fatale Katherine Rigby BTS fashion shoot". dideo.ir. Retrieved January 25, 2014.
  36. ^ "Alexandria The Great". 8 Days archived by Refinery Media Singapore. Retrieved February 11, 2015.
  37. ^ "Alexandria Brouhard fashion shoot". FHM Malaysia archived by Refinery Media Singapore. Retrieved February 1, 2015.
  38. ^ "SupermodelMe returns with star-studded cast". Manila Bulletin. 2021-07-08. Retrieved 2021-07-10.
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