Supersize means "larger than average or standard sizes; extremely large".[1][importance?] The phrase was particularly used by McDonald's restaurants to upsize their French fries and soft drinks to an extra-large size. In the United States, McDonald's introduced the supersized option in the summer of 1987.[2]
For Disney's 1988 film Who Framed Roger Rabbit, instead of running a Happy Meal promotion targeted at children, they opted for a "super-size" promotion, "designed to appeal to teenagers and young adults, the same as the movie's audience".[3] The same held true for the 1993 Steven Spielberg film Jurassic Park, when McDonald's introduced their Dino-Sized drink and fry options.[4]
In March 2004, six weeks after the debut of Morgan Spurlock's heavily critical documentary Super Size Me,[5] McDonald's announced a plan to phase out the Supersize option, citing needs to simplify the menu and to offer healthier food choices.[6]
See also
editReferences
edit- ^ "Supersize - Definition and More from the Free Merriam-Webster Dictionary". Merriam-webster.com. 2012-08-31. Retrieved 2013-10-05.
- ^ Liebig, Jason (2012-01-10), McDonald's - Super Summer Sizes - SuperSize - trayliner placemat - 1987, retrieved 2021-07-23
- ^ "Roger Rabbit and McDonald's". Austin American-Statesman. 1988-07-03. p. 166. Retrieved 2021-07-23.
- ^ McDonalds Jurassic Park Dino Sized Commercial (1993), archived from the original on 2021-12-14, retrieved 2021-07-23
- ^ McLagan, Meg. "Imagining Impact: Documentary Film and the Production of Political Effects". In McLagan, Meg; McKee, Yates (eds.). Sensible Politics: The Visual Culture of Nongovernmental Politics. Zone Books. p. 304.
- ^ "McDonald's phasing out super-size fries, drinks". NBC News. 2004-03-03. Retrieved 2013-10-05.
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