Talk:4INFO/GA1

GA Review

Article (edit | visual edit | history) · Article talk (edit | history) · Watch

Reviewer: Mike Christie (talk · contribs) 02:21, 28 February 2018 (UTC)

I'll review this. Mike Christie (talk - contribs - library) 02:21, 28 February 2018 (UTC)

• Not an issue for GA, but [1] is a dead link; you may wish to fix it.
• There is a "citation needed" tag at the end of the article that needs to be addressed.
• Spot checking a couple of citations gives me cause for concern. For example, the largest SMS U.S. Network is cited to three sources. One is a press release that does not make this claim; one is a document that makes a similar claim cited to techcrunch, which, it turns out, gets it from a 4INFO press release, and one is a PowerPoint presentation by a media company; again with a slightly different claim.
• Some of the information seems non-notable and could be cut. The key people in the infobox seem too detailed for a marginally notable company, and are not sourced. Things like In 2010 it was rated the second largest Mobile Advertising U.S. Network. 4INFO was named a 2007 and a 2014 AO100 Top Private Company winner. 4INFO is ranked 1742 on the 2015 Inc. 5000 as one of America’s fastest-growing private companies. besides being out of date with regards to tense, are trivia facts.
• I see "as of" dates have been added to some past facts, but it should be grammatical, not just "April 2014 the company added...".
• Partners 4INFO and Catalina's June 2015 study reveals how mobile advertising is affecting in-store sales: we can't say this in Wikipedia's voice.
• The company's own press releases are not reliable sources for what is notable, or indeed much of anything except basic facts. Partnering and strategic alliances need to be reported by third party sources to be considered interesting; a regurgitated press release is not enough.
• in-store sales. The study looked at 83 mobile campaigns across a variety of CPG categories for 59 different brands; campaign durations ranged from four to 38 weeks, with 12 weeks on average: taken directly from the source without paraphrasing.

I haven't gone through the sources in detail, but that's enough to start with. Mike Christie (talk - contribs - library) 02:46, 28 February 2018 (UTC)

MarkMillerITPro, are you planning to work on this? If I don't hear from you I'll fail this in another week. Mike Christie (talk - contribs - library) 01:49, 7 March 2018 (UTC)

Failing as there has been no response. Mike Christie (talk - contribs - library) 09:51, 14 March 2018 (UTC)