Talk:Burger King advertising

Scratch pad

• Wasserman, Todd (21 January 2009). "Burger King Doesn't Have It Your Way". Brandweek. Retrieved 16 January 2011., ref name="Wasserman-Brandweek"
• Hall, Emma (9 December 2009). "Burger King's Subservient Shower Girl Hits U.K." Adage. Retrieved 16 January 2011., name="Hall-Adage"
• Jensen, Jeff; Whalen, Jeanine (17 April 1995). "McDonald's hungry for Disney tie-ins". Adage. Retrieved 19 January 2011., ref name="Jensen-Adage"
• Feder, Barnaby J. (11 April 1996). "Disney Talking To McDonald's About Alliance For Promotions". Wall Street Journal. Retrieved 19 January 2011., ref name="Feder-WSJ"
• Chancey, Blair. "King, Meet the World". QSR Magazine. Journalist, Inc. Retrieved 30 August 2011., name="Chancey-QSRM"
• Edery, David; Mollick, Ethan (2008). "Advergames". Changing the game: how video games are transforming the future of business. FT Press. pp. 69–72. ISBN 013235781X. Retrieved 20 January 2011. The games were so successful because Burger King and Microsoft had motivated and empowered project champions involved in the process. {{cite book}}: Unknown parameter |month= ignored (help), ref name="Ederly-Mollick"
• Radd, David (11 October 2006). "Advergaming: You Got It". Businessweek. Retrieved 20 January 2011., name="Radd-Games"
• LeVallee, Andrew (20 July 2009). "Subservient Chicken, Whopper Freakout Come to BK.com". Wall Street Journal. Retrieved 7 June 2011., name="WSJ-LeVallee"
• Dicker, Ronald (19 August 2011). "Burger King drops its King campaign for fresher approach". AOL Finance. Retrieved 24 August 2011., name="AOL-Dicker"
• Horovitz, Bruce (19 August 2011). "Burger King freshens fast-food image, kicks King to the curb". USA Today. Retrieved 24 August 2011., name="USAT-2011 menu"
• Sheppard, Clair (9 October 2010). "Whopper of a Problem. the Loss of the Super-Fan". Illinois Business Law Journal. Retrieved 30 August 2011., name="Sheppard-IBLJ"
• Daugherty, Philip H. (25 November 1985). "Advertising; Hard Sell At Burger King". New York Times. Retrieved 23 September 2011., name=NYT-Daugherty
• Nudd, Tim (15 June 2011). "'Whopper Lust': CP+B's Wonderful Swan Song on Burger King". AdWeek. Retrieved 17 March 2012., name="CP+B Last, AdWeek"
• Griner, David (21 March 2011). "Crispin's 15 best campaigns for Burger King". AdWeek. Retrieved 17 March 2012., name="AdWeek CP+B Best">
• Story, Mary (1 January 2004). "Food Advertising and Marketing Directed at Children and Adolescents in the US". International Journal of Behavioral Nutrition and Physical Activity. 1 (1): 3. doi:10.1186/1479-5868-1-3. Retrieved 17 March 2012. {{cite journal}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)CS1 maint: unflagged free DOI (link), name=IJBNPA
• A good list of advertising articles.
• Burger King Taps Mother for Lead Creative Role
• Déjà Vu All Over Again
• Fed up, BK franchise group moves to dethrone Diageo

Morton and Glick

I seem to remember them using radio spots with "Morton and Glick" (sp?) at some point in the mid 1990s. Anyone recall this? Ten Pound Hammer, his otters and a clue-bat • ^{(Otters want attention)}

Non-free images

The article clearly needs to contain some non-free images, as they are the subject. It does not need to contain 24 of them, especially as many are functionally identical. This is an article about advertising, not histories of logos. I would suggest that at least half of the excessive images are pruned. Links - WP:NFCC#3a, WP:NFCC#8, WP:NFLISTS. Black Kite (talk) 11:32, 12 April 2013 (UTC)

• I have restored the tag, as it is still valid. 24 non-free usages is a ludicrous number - no other advertising article on Wikipedia contains more than ten. Indeed, only six other articles on the whole English Wikipedia contain more. I have raised the issue at WT:NFC. Black Kite (talk) 20:08, 21 August 2013 (UTC)

After three and a half years, I've implemented the consensus reached at Wikipedia talk:Non-free content/Archive 60#Burger King advertising. I removed the tag. Finnusertop (talk | guestbook | contribs) 12:27, 14 December 2015 (UTC)

The stuff that also has changed since that discussion:

1. Many images used in the article have now been moved to Commons as non free combinations of text and simple geometric shapes that do not qualify for trademark status under USPTO guidelines.
2. The Kid's Club characters and Honbatz trademark registrations in the United States have been cancelled.

Basically, the three-year old discussion no longer is valid because the vast majority of points brought up at that time are no longer valid. --Jeremy (blah blah • I did it!) 00:44, 15 December 2015 (UTC)

@Jerem43: I did check it against the revision from 2013 [1] upon implementation, and the problems persisted. I removed none of the images that are currently on Commons / are free (I have a script that checks that; I also checked the rationales one-by-one). Trademark is separate from copyright and doesn't affect non-free content considerations. Can I revert your edit, or do you want to comment on some of the images? Finnusertop (talk | guestbook | contribs) 07:50, 15 December 2015 (UTC)

Correction: I did remove one free image: File:Hungry Jack's.svg per the comment at NFC: "the internation[al] logo are absolutely unneeded (there's a separate article for Hungry Jack which is fine there)". This file was non-free back in 2013. It's inclusion here is completely up to preference. Finnusertop (talk | guestbook | contribs) 08:02, 15 December 2015 (UTC)

I have been going through the images, many of the images were never trademarked in the United States so their status is questionable at best. Several more of the images have been moved into the public domain because their registration lapsed or was never renewed by Burger King. I have noted this on the image pages, as appropriate. --Jeremy (blah blah • I did it!) 07:58, 15 December 2015 (UTC)

@Jerem43: Trademark is separate from copyright status and affects it in no way. Please don't miss-tag files as free for their trademark being revoked, as they are still copyrighted unless released under a free license. Finnusertop (talk | guestbook | contribs) 08:04, 15 December 2015 (UTC)

I've rolled back your changes to the image description pages. File:Hungry Jack's.svg also appears to be non-free, as there was no evidence that the image was published before 1923 or otherwise PD through copyright expiration. Finnusertop (talk | guestbook | contribs) 08:45, 15 December 2015 (UTC)

"Have It Your Way" slogan

I have changed the establishment of the HIYW slogan from 1973 to 1974. Couldn't find evidence for the 1973 claim anywhere, after this History Channel documentary "How Our Food Changed to Burgers & French Fries" said that the slogan dated to 1974. (https://www.youtube.com/watch?v=0umeBr0Thcs) Tom (talk) 22:00, 23 April 2014 (UTC)

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