Talk:Strand Theatre (Manhattan)

Name of theater

Are there any citations for "Mark Strand Theatre", as distinct from "Strand Theatre"? Vzeebjtf (talk) 03:15, 7 February 2014 (UTC)

The Cinema Treasures website has changed its entry on this theatre, removing the assertion that it opened in 1914 as the Mark Strand Theatre. The available evidence shows that it opened as the Strand, and was so named for a number of years before the name was changed to Mark Strand. (See Comments there: Hamblin on February 7, 2014 at 6:01 pm.) In my opinion, the text of our article should be changed accordingly. Vzeebjtf (talk) 14:27, 8 February 2014 (UTC)

I think that's correct. From the start it was owned by the Mark brothers but they didn't put their name on the theatre until a few years later. In the late 1920s the Mark Strand Theatre corp gradually sold itself to the Stanley company. In turn Warner Bros merged their theatres with Stanley in 1928 and the Strand became the Warners flagship East Coast theatre. Cheers, Markhh (talk) 14:40, 8 February 2014 (UTC)

since there are many Strand theaters, the title should be "Strand Theatre (New York City)". best, Markhh (talk) 14:46, 8 February 2014 (UTC)

Done. Made it Manhattan, since there is one in Brooklyn. Vzeebjtf (talk) 00:02, 10 February 2014 (UTC)

I like the ref you found on the origin of the Mark Strand name. NY Tribune! I looked for something similar on the NYTimes without success. Best, Markhh (talk) 00:55, 10 February 2014 (UTC)

I'm guessing the company was protecting the brand from other owners who named their theaters Strand to "cash in" on the reputation of the name.

The ads had already changed in August to include "Mark". In the World, the change occurred on August 30, the day the new Brooklyn Mark Strand opened; in the Sun, a day later. You can observe the switch here:

• The Evening World (New York, NY):

1919-08-29 Strand Final Edition, p. 12 col. 6

1919-08-30 Mark Strand (Brooklyn, col. 6; NY, col. 7-8), Final Edition, p. 5

[1919-08-31 was a Sunday and the LOC doesn't carry The Sunday World]

1919-09-01 Mark Strand (Brooklyn), Final Edition, p. 7 col. 1

• The Sun (New York, NY):

1919-08-24 "The Brooklyn Strand" to open Saturday, 1919-08-30. Section 4, p. 3 col. 1

1919-08-29 Strand, p. 4 col. 7, bottom

1919-08-30 Strand, p. 4 col. 8

1919-08-31 Mark Strand, Section 4, p. 3, lower right

Vzeebjtf (talk) 03:02, 10 February 2014 (UTC)

Image added

This article has an image now, so template can be changed. Vzeebjtf (talk) 03:23, 12 February 2014 (UTC)

Done. Vzeebjtf (talk) 01:58, 20 February 2014 (UTC)