The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) is a collection of short essays on marketing. The essays were written by 32 different well-known authors in the field. They included Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, and Daniel H. Pink. The specific author of each essay, however, was not identified. The book's editor, Seth Godin said that to identify which author wrote what essay would have been a distraction. The goal of the book was to spark people's imaginations as well as raise money for charity. Proceeds from the book are donated to the Acumen Fund, the Juvenile Diabetes Research Foundation International, and Room to Read.[1]

The Big Moo: Stop Trying to be Perfect and Start Being Remarkable
AuthorSeth Godin (editor)
LanguageEnglish
GenreNonfiction
PublisherPortfolio
Publication date
2005
Publication placeUnited States
Pages183
Preceded byAll Marketers Are Liars 

In 2006, The Big Moo was one of Amazon.com's top 10 advertising books.[2]

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