Tock is an American online restaurant table reservation company. It was founded in 2014 by Nick Kokonas and Brian Fitzpatrick in Chicago, and is now owned by American Express.

Tock
Company typeSubsidiary of American Express
Founded2014; 10 years ago (2014)
Founders
HeadquartersChicago
Area served
International
ProductsRestaurant reservation app
Owner
Websitewww.exploretock.com

History

edit

Tock was founded in 2014 by Nick Kokonas and Brian Fitzpatrick with Grant Achatz.[1] Tock allows restaurants to require customers to pay a deposit to secure a reservation.[2]

During the COVID-19 pandemic, Tock began facilitating carryout orders.[3][4]

In 2021, the company was sold to website builder Squarespace.[5]

In 2022, Kokonas left the company.[6] Also in 2022, Tock began offering wine deliveries.[7][7]

In 2024, American Express announced that it had acquired Tock from Squarespace.[8]

References

edit
  1. ^ Pletz, John (September 1, 2016). "Why Alinea Group recruited this coder to build its bespoke reservations system". Crain's Chicago Business. Retrieved November 5, 2024.
  2. ^ DeJesus, Erin (November 30, 2014). "Introducing Nick Kokonas's Ticketing System, Tock". Eater.
  3. ^ Kludt, Amanda (May 29, 2020). "How Both Alinea and Tock Are Thriving Through the Pandemic". Eater.
  4. ^ "Alinea, Tock Owner Outlines Fine Dining's To-Go Pivot". foodondemand.com.
  5. ^ "Squarespace is buying Tock for $400M". Restaurant Business.
  6. ^ Selvam, Ashok (November 18, 2022). "Tock's Nick Kokonas to Leave Reservation Company He Founded". Eater Chicago.
  7. ^ a b Matte, Lisa Curran (November 4, 2022). "Tock's New Wine Shop Feature Delivers Exclusive Bottles To Your Door". Tasting Table.
  8. ^ "American Express Buys Tock to Pursue Customers Shelling Out on Dining". The New York Times.