User:Bienfaisance/sandbox

Note on Advertising Slogan Wiki

Note: My contributions are bolded! Also, the subheadings below "Advertising Slogan Wiki: Draft One" will be headings in the final wiki article. I chose to include them as subheadings in my sandbox for clarity.

Advertising Slogan Wiki: Draft

Microsoft's logo from 1987 with its slogan from 1994.

Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company’s marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company’s brand.

Format of Advertising Slogans

Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. Slogans often unify diverse corporate advertising pieces across different mediums. Slogans may be accompanied by logos, brand names, or musical jingles.

Uses of Advertising Slogans

Some slogans are created for specific limited-time campaigns; others are intended as long-term corporate slogans. Various slogans start out as the former, and are, over time, converted into the latter as ideas take hold with the public. Some advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign’s lifespan.

Slogans that associate emotional responses or evoke recollections of past memories increase their likelihood to be adopted by the public and shared. Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress, food, traffic), consumers will recall the slogan more often and associate the corporation with their personal experiences.

If a slogan is adopted by the public, it can have a notable influence in everyday social interaction. Slogans can serve as connection points between community members as individuals share pithy taglines in conversation. In contrast, if an individual is unaware of a popular slogan or tagline, they can be socially excluded from conversation and disengage from the discussion.

The Ongoing Argument

Quantifying the effects of an effective, or ineffective, ad campaign can prove challenging to scholars. Critics argue taglines are a self-gratifying, unnecessary form of corporate branding that is neither memorable nor pithy. However, proponents argue if taglines enter everyday public discourse, the company’s market influence could exponentially increase.

Potential Contributions to the Advertising Slogan Wiki

I will organize the article's relatively haphazard structure into coherent, cogent headings. I will provide contextual information surrounding the purpose, evolution, and impact (both societal and corporate) of advertising slogans. I can expand upon the effects of advertising slogans on the public's perceptions of a company's image. I will clean up the citations, as they are messy and often unrelated (for example, the phrase "a function slogan usually" has four citations, with one linking to the Department of Agriculture). It may be difficult to provide modern examples of advertising slogans as that may be copyright infringement, but at the very least, I can provide links for further reading.

Bibliography for the Advertising Slogan Wiki

Bernstein, Herbert B. "SLOGANS." American Speech, vol. 3, no. 5, June 1928, p. 353. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=9943750&site=ehost-live&scope=site.

Bradley, Samuel D. and Robert Meeds. "Surface-Structure Transformations and Advertising Slogans: The Case for Moderate Syntactic Complexity." Psychology & Marketing, vol. 19, no. 7/8, Jul/Aug2002, pp. 595-619. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=11579433&site=ehost-live&scope=site.

Caleffi, Paola-Maria. "The 'Hashtag': A New Word or a New Rule?." SKASE Journal of Theoretical Linguistics, vol. 13, no. 2, June 2015, pp. 46-69. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=108287626&site=ehost-live&scope=site.

Callary, R.E. "The Literalization of Idioms." American Speech, vol. 45, no. 3/4, Fall/Winter70, p. 302. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=9702858&site=ehost-live&scope=site.

Dotson, Michael J. and Eva M. Hyatt. "A Comparison of Parents' and Children's Knowledge of Brands and Advertising Slogans in the United States: Implications for Consumer Socialization." Journal of

Marketing Communications, vol. 6, no. 4, Dec. 2000, pp. 219-230. EBSCOhost, doi:10.1080/135272600750036346.

Head, David. "Advertising Slogans and the 'Made-In' Concept." International Journal of Advertising, vol. 7, no. 3, July 1988, pp. 237-252. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=11896162&site=ehost-live&scope=site.direct=true&db=cms&AN=83882807&site=ehost-live&scope=site.direct=true&db=cms&AN=99823559&site=ehost-live&scope=site.

"Introduction." Velvet Light Trap: A Critical Journal of Film & Television, no. 50, Fall2002, p. 1. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=8710762&site=ehost-live&scope=site.

Kelly, Lai Haiyan. "Critical Metaphor Analysis of Cosmetics Metaphorical Advertising Slogans." Cognitive Linguistic Studies, vol. 3, no. 1, Jan. 2016, pp. 134-150. EBSCOhost, doi:10.1075/cogls.3.1.07hai.

Mahlknecht, Johannes. "Three Words to Tell a Story: The Movie Poster Tagline." Word & Image, vol. 31, no. 4, Oct-Dec2015, pp. 414-424. EBSCOhost, doi:10.1080/02666286.2015.1053036.

Miladi, Lidia. "Amplification De La Mise en Relief Dans Les Slogans Publicitaires À L’Aide D’Adverbes Intensifs." ["Advertising slogans and intensive adverbs"]. Synergies Pologne, no. 13, Jan. 2016, pp. 41-53. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=121026542&site=ehost-live&scope=site.

Mitchell, Vincent-Wayne, et al. "Social Uses of Advertising." International Journal of Advertising, vol. 26, no. 2, May 2007, pp. 199-222. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=24997138&site=ehost-live&scope=site.

MOERAN, BRIAN. "Advertising Sounds as Cultural Discourse." Language & Communication, vol. 4, no. 2, Apr. ROUBAL, Ondřej. "Sociology of Branding: "Just Do It" in the "No Limits" World." Communication Today, vol. 8, no. 1, Apr. 2017, pp. 40-51. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=122620711&site=ehost-live&scope=site.1984, pp. 147-158. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?

Rumšienė, Goda. "Intercultural Communication and Advertising: Translation and Adaptation of Advertising Slogans." ["TARPKULTŪRINIS BENDRAVIMAS IR REKLAMA: REKLAMINIŲ ŠŪKIŲ VERTIMAS IR ADAPTAVIMAS"]. Language in Different Contexts / Kalba Ir Kontekstai, vol. 5, no. 1, Jan. 2012, pp.149-155. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?

Yalch, R. F. "Memory in a Jingle-Jungle: Music as a Mnemonic Device in Communicating Advertising Slogans." Journal of Applied Psychology, vol. 76, no. 2, 01 Jan. 1991, pp. 268-275. EBSCOhost, proxyau.wrlc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=CAX0150030000712&site=ehost-live&scope=site.

Potential Articles

Advertising-free media: The current article on advertising-free media, while concise, lacks satisfactory detail to support its generic assertions. The article describes how ad-free media can be “websites, television and radio networks, and magazines” without providing sufficient examples spanning different mediums. Additionally, I would cover the evolution of advertising-free media as a response to the ad-driven models dominating newspaper and radio. I would also discuss the different means of hosting ad-free media, from crowdfunding to federal subsidies.

Advertising slogan: The article thoroughly analyzes the purpose of advertising slogans and its relative parts, yet it fails to provide adequate examples of modern advertising slogans. I would briefly mention the propaganda techniques employed by advertising slogans to sell products. Structurally, the article needs to have the references/citations sorted and reduced. The organization of the article needs to be reworked for clarity, as tangential sections (ie “social control”) need to be adapted or removed. I would combine the “external articles” and “see also” sections to condense all additional references.

Comments section: The article has grammatical issues, lacks structure, and fails to give a comprehensive overview of comment sections. I would expand upon the purpose of comment sections and the different ways Internet users interact across platforms. I would add sections entitled “background of comments section,” “purpose of comments section,” “online culture of comments section,” and/or “corporate restriction of comments section.” I would add context surrounding the article’s quotations of corporate restriction and closure of comments sections. I would sort the information into distinct segments with a corresponding “contents” organizer.

Article Evaluation

The wiki article discussing the TV show Psych fails to succinctly and accurately summarize the series. In reviewing the article’s Talk page, the article has been “rated as C-Class on the project's quality scale” as the article contains a robust body of information, yet the material may not be cited properly, be presented concisely, or be relevant.

In the brief preface, the cast is not accurately represented. In the introductory paragraph, the article fails to introduce Juliet O’Hara and Carlton Lassiter as the dynamic detective duo starring counter to Shawn Spencer, Burton Guster, and Henry Spencer (yet, the stars are fully disclosed on the sidebar).

The article’s introductory paragraphs could also be edited for brevity and ease-of-reading. The second paragraph claims Psych premiered “immediately following the fifth-season premiere of Monk,” but never discloses the key relationship connecting Monk and Psych, if any. Further, the second introductory paragraph includes a multitude of minute details unnecessary to summarize the show. For example, the article claims “During the second season, an animated segment titled "The Big Adventures of Little Shawn and Gus" was added to the series” with no citation or further explanation linking the animated segment to the importance of the overall series.

Further, the “Overview” section fails to focus on a summary of the series. Instead, the first paragraph details the pilot episode with lengthy, run-on sentences. The paragraph briefly mentions the rest of the series is dedicated to “solving crimes.”

In checking the citations, as the TV series concluded in 2014, many of the reference links are upwards of 5 or 10 years old. However, the sources discussing potential movie-length sequels could be updated with websites from the last couple years. In checking links to other wiki articles, some linked pages are flagged as having “multiple issues” (e.g. Kurt Fuller’s wiki).

Psych’s Talk page has not been updated recently. Most of the discussion took place between 2006 and 2009. In fact, wikipedians have joked about how quiet the Talk page is, with one user noting “You do realize you are replying to a conversation that has had only one comment since 2009 - right? Think the issue is dead... Ckruschke (talk) 17:41, 15 March 2013 (UTC)Ckruschke.” Much of the editing and debating now takes place on the fandom’s PsychWiki (powered by Wikia).