Western India Baker's Association (Wibs) is a brand of bread originated in Mumbai, India in 1973.[1][2][3] It has been a staple in many Mumbai households and is especially favored by local sandwich makers. In 2019 it had a 46% market share of Mumbai's sliced bread market.
Products
editWibs makes 4 categories of products: White bread, wholemeal bread, Sweet bread and buns. It's staple product is sliced white bread which is sold as either 400g loaves wrapped in plastic or 800g loaves wrapped in wax paper.
See also
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References
edit- ^ "The bread behind the sandwich". DNA India. Archived from the original on 2021-08-24. Retrieved 2023-08-24.
- ^ Marpakwar, Chaitanya; Marpakwar, Sunil Baghel (September 24, 2019). "Mumbai sandwich loses its slice of life". Mumbai Mirror. Archived from the original on 2022-10-28. Retrieved 2023-08-24.
- ^ Reporter, P. T. (2019-09-28). "Breaking Bread With 'Wibs'". Parsi Times. Archived from the original on 2022-05-22. Retrieved 2023-08-24.
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