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Worldcom Public Relations Group is an international network of independently owned public relations firms, with 112 integrated communications agencies in 35 countries.[1][2][3]
 | |
| Industry | Public Relations |
|---|---|
| Headquarters | |
Key people | Matt Kucharski, Chair |
| Website | http://www.worldcomgroup.com |
The group was established in 1988,[4] to allow independent firms to serve national and multi-national clients while maintaining the service characteristic of independent agencies. Partner agencies must pass WORLDCOM benchmarks in areas including client services, financial operations, business and human resource management and partnership cooperation.[5]
Co-operation between partners is fostered by the exchange of knowledge and experience at meetings on international and regional level. The Group is governed by an elected board of directors and three regional boards with the support of a chief operating officer.
The network also conducts continuing education for partner firms through web conferencing and its Worldcom University workshops.
In 2002 Worldcom PR Group was often mistaken for the MCI Worldcom telecom company that filed Chapter 11 Bankruptcy. Principals[which?] of the network of independent PR firms maintained that the incident was inconvenient, but that they would not change the name of their group.[citation needed]
References
edit- ^ "AME Info: Middle East & Gulf News".
- ^ http://www.allbusiness.com/services/business-services/4331777-1.html [dead link]
- ^ "Worldcom PR Group adds five new shops: News from Kestrel Worldcom". www.marketingservicestalk.com. Archived from the original on September 6, 2008.
- ^ Dougherty, Philip H. (3 August 1988). "THE MEDIA BUSINESS: Advertising; Public Relations Firms Join New Joint Venture". The New York Times.
- ^ https://finance.yahoo.com/news/The-Pollack-PR-Marketing-prnews-15274378.html [dead link]