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| Company type | Private |
|---|---|
| Industry | Lifestyle |
| Founded | 2015 |
| Founder |
|
| Headquarters | , |
Area served | India |
Key people | Deepak Dalai (VP)[1] |
Number of employees | 300 (2022)[2] |
| Website | https://smytten.com |
Smytten is an Indian company established in 2015 and founded by Swagat Sarangi[3] and Siddhartha Nangia[4]. It is a direct-to-customer (D2C) tech platform for product discovery, trial, and e-commerce.[5]
In May 2022, the consumer base of the company is more than 10 million and have more than 1,200 Brand partners working with them.[6][7]
History
editIn 2015, Smytten had raised an investment of ₹160 lakh (US$190,000) from industry veterans late last year as a seed capital.[8][9]
In 2016, the company has launched its mobile app that contains skin care and personal care products of beauty brands.[10] In the same year, In April, the firm had secured an undisclosed amount as funding from Rajan Anandan.[9]
In Oct 2019, the company has raised ₹11 crore (US$1.3 million) from its existing investor Roots Ventures.[11][12]
In Aug 2021, the company has raised ₹48 crore (US$5.8 million) in Series A funding round led by FireSide Ventures. Planning to invest the funds towards enhancing consumer engagement, allowing D2C brands to better assess market-fit, retention, product marketing and communication strategy.[13]
In 2022, the company raised ₹100 crore (US$12 million) in Series B funding which was led by Fireside Ventures and Roots Ventures.[14][15]
In Feb 2023, the company launched its experiential offline store at Gaur City Mall, Noida.[16][17]
Products
editSmytten hosts trial packs from 1200+ renowned brands across lifestyle categories, including beauty and makeup, fragrances, baby and mother care, male grooming, food & beverages, and health and wellness.[18][19]
Partnership
editIn Sep 2022, the company had partnered with Luxury skincare brand Forest Essentials to expand reach in indian market by offering trial packs more than 10 products in skincare, haircare, and bath essentials.[20] In Nov 2022, the company partnered with indian celebrity Vaishnavi Prakash and influencer Aisha Mahdi for its Black Friday sale event.[21]
References
edit- ^ "Smytten Strengthens Its Team, Appoints Deepak Dalai As Vice President-Engineering". BW Disrupt. 7 April 2022. Retrieved 31 August 2023.
- ^ "Smytten To Hire Aggressively And Double Down Its Employee Strength By End Of This Year". BW People. 15 June 2022. Retrieved 31 August 2023.
- ^ Bir, Sanya Arora and Bhavishya (2023-02-06). "Retail: What the industry says about Budget 2023". India Retailing. Retrieved 2023-08-31.
- ^ Dar, Vaishali; Goenka, Tushar (2022-08-21). "Online beauty retail space gets competitive; players see fast growth". Financialexpress. Retrieved 2023-08-31.
- ^ Lamba, Charu (18 Feb 2022). "How Product Discovery Platform Smytten is Planning to go Omnichannel". Indian Retailer. Retrieved 2023-08-31.
- ^ Kar, Sanghamitra (2022-05-17). "Smytten raises Rs 100 crore led by Fireside and Roots Ventures". Moneycontrol. Retrieved 2023-08-31.
- ^ Martins, Maverick (23 Nov 2023). "Smytten to host its 'Black Friday' sale event". FashionNetwork.com. Retrieved 2023-08-31.
- ^ "Smytten: Discover New Favorites with Trial Packs". Bru Times News.
- ^ a b Iqbal, Rizwana (21 Sep 2016). "Smytten – Bringing a Premium Experience to the Indian Consumer". BW Disrupt. Retrieved 31 Aug 2023.
- ^ Crossley, Isabelle (2 Feb 2022). "Smytten sees digital product sampling uptake increase in non-metro cities". FashionNetwork.com. Retrieved 2023-08-31.
- ^ Noronha, Gaurav (2019-10-14). "Roots Ventures invests $1.5 million in luxury brands firm Smytten". The Economic Times. ISSN 0013-0389. Retrieved 2023-08-31.
- ^ Martins, Maverick (10 Oct 2019). "Smytten raises $1.5 million from Roots Ventures". FashionNetwork.com. Retrieved 2023-08-31.
- ^ Pillai, Anvita (2021-08-24). "D2C Discovery Platform Smytten Bags $6 Mn; Eyes Offline Expansion". Inc42 Media. Retrieved 2023-08-31.
- ^ Parikh, Niyati (2022-05-17). "Gujarat tech startups get huge jabs of funds". The Times of India. ISSN 0971-8257. Retrieved 2023-08-31.
- ^ Ambwani, K. R. Srivats & Meenakshi Verma (2022-07-24). "Why more family offices in India are investing in start-ups". BusinessLine. Retrieved 2023-08-31.
- ^ "Smytten Expands Into Offline Space Launches Its Experiential Store". BW Disrupt. 25 Feb 2023. Retrieved 2023-08-31.
- ^ Martins, Maverick (23 Feb 2023). "Smytten opens experiential store in Noida, plans offline expansion". FashionNetwork.com. Retrieved 2023-08-31.
- ^ Ghosh, Aritra (18 April 2023). "How Smytten is Enabling 1200+ D2C Brands Via its Platform". Indian Retailer. Retrieved 2023-08-31.
- ^ Narayanan, Chitra (2021-11-14). "Inducing trials the digital way". BusinessLine. Retrieved 2023-11-17.
- ^ Martins, Maverick. "Forest Essentials partners with Smytten to expand reach". FashionNetwork.com. Retrieved 2023-08-31.
- ^ Martins, Maverick (23 Nov 2023). "Smytten to host its 'Black Friday' sale event". FashionNetwork.com. Retrieved 2023-08-31.